Qme-quantitative Marketing And Economics

Qme-quantitative Marketing And Economics

定量营销与经济学

  • 4区 中科院分区
  • Q3 JCR分区

高引用文章

文章名称 引用次数
You get what you give: theory and evidence of reciprocity in the sharing economy 11
Aggregation of consumer ratings: an application to Yelp.com 6
Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com 4
Flirting with the enemy: online competitor referral and entry-deterrence 3
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth 3
Television ad-skipping, consumption complementarities and the consumer demand for advertising 1
Risk transfer versus cost reduction on two-sided microfinance platforms 1
Airline networks, traffic densities, and value of links 1
Estimating dynamic discrete choice models with aggregate data: Properties of the inclusive value approximation 1
Is pharmaceutical detailing informative? Evidence from contraindicated drug prescriptions 1
Consumer mistakes and advertising: The case of mortgage refinancing 1
Firms' reactions to public information on business practices: The case of search advertising 1
Dynamic pricing with fairness concerns and a capacity constraint 1
A study into mechanisms of attitudinal scale conversion: A randomized stochastic ordering approach 1
Advertising and brand attitudes: Evidence from 575 brands over five years 0
VANISH regularization for generalized linear models 0
The effect of the WIC program on consumption patterns in the cereal category 0
Tie-in contracts with downstream competition 0
Why would a big retailer refuse to collaborate on manufacturer SPIFF programs? 0
Sequential sampling enhanced composite likelihood approach to estimation of social intercorrelations in large-scale networks 0
Entry deterrence/accommodation with imperfect strategic thinking capability 0
Targeting and salesforce compensation: When sales spill over to unprofitable customers 0
Dynamic stochastic games with random moves 0
Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications 0