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The Personalization Paradox in AI-Driven Tourism E-Commerce: Psychological Reactance, Threat-Substitution, and the Moderating Role of Privacy Concern
Author: Duan, Hongmei; Dawod, Ahmad Yahya; Wan, Guochao
Journal: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 21, Issue 4, pp. -. DOI: 10.3390/jtaer21040127
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Buying Fewer but More Expensive: The Impact of Air Quality on Average Order Value (AOV) in Online Food Delivery and an Analysis of Consumer Behavio
Author: Wang, Ye; Li, Jinye; Yang, Minggang
Journal: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 21, Issue 4, pp. -. DOI: 10.3390/jtaer21040121
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From Policy Catalysis to Market Relay: A Tripartite Evolutionary Game Study on Digital-Green Synergy in E-Commerc
Author: Wang, Yachu; Hou, Renyong; Xiang, Lu
Journal: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 21, Issue 4, pp. -. DOI: 10.3390/jtaer21040117
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Consumer and Cultural Values Affecting Live Streaming Impulse Buying Behavior: A Cross-Cultural Study Between China and the United State
Author: Wang, Pei; Li, Yiwen; Chapa, Sindy; Jing, Zeyuan
Journal: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 21, Issue 4, pp. -. DOI: 10.3390/jtaer21040109
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How Does Information Interactivity Promote Customer Trustiness and Positive WOM in AI-Powered Chatbots? Examining Significant Roles of Perceived Values and Active Involvemen
Author: Pang, Hua; Jin, Chenyang; Zhou, Zihan
Journal: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 21, Issue 4, pp. -. DOI: 10.3390/jtaer21040111
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Digital Transformation and Corporate Breakthrough Innovation: The Role of Supply Chain Spillover
Author: Luo, Lifei; Xu, Jiajun; Li, Rui
Journal: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 21, Issue 4, pp. -. DOI: 10.3390/jtaer21040110
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Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersio
Author: Liu, Xiaochen; Ma, Tianyang; Han, Qianqian; Yang, Qiang
Journal: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 21, Issue 4, pp. -. DOI: 10.3390/jtaer21040106
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Data-Driven Prioritization of User Requirements in Health E-Commerce: An Explainable Machine Learning Stud
Author: Meng, Fanyong; Jia, Yincan
Journal: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 21, Issue 4, pp. -. DOI: 10.3390/jtaer21040104
