| More-than-human netnography |
12 |
| Selling whiteness? - A critical review of the literature on marketing and racism |
12 |
| What do we mean by sustainability marketing? |
10 |
| 'All you need is brand love': a critical review and comprehensive conceptual framework for brand love |
10 |
| Emoji rhetoric: a social media influencer perspective |
9 |
| Beauty bloggers and YouTubers as a community of practice |
9 |
| Servant, friend or master? The relationships users build with voice-controlled smart devices |
8 |
| A netnographic sensibility: developing the netnographic/social listening boundaries |
8 |
| Social marketing theory development goals: an agenda to drive change |
7 |
| Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations |
7 |
| More than meets the eye: videography and production of desire in semiocapitalism |
7 |
| Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?) |
7 |
| Consumer vulnerability during mobility service interactions: causes, forms and coping |
7 |
| Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty? |
6 |
| Compensatory consumption and consumer compromises: a state-of-the-art review |
6 |
| Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications |
6 |
| Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration |
5 |
| Organisational ambidexterity and firm performance: burning research questions for marketing scholars |
5 |
| An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities |
5 |
| Consumer anticipation: antecedents, processes and outcomes |
5 |
| Branding in the age of social media firestorms: how to create brand value by fighting back online |
5 |
| Implementing social media marketing strategically: an empirical assessment |
5 |
| No longer violent enough?: Creative destruction, innovation and the ossification of neoliberal capitalism |
5 |
| Impact of privacy concerns on resistance to smart services: does the 'Big Brother effect' matter? |
4 |
| From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying |
4 |
| The rules of engagement: how to motivate consumers to engage with branded mobile apps |
4 |
| The relative impact of corporate reputation on consumer choice: beyond a halo effect |
4 |
| Celebrity influences on consumer decision making: new insights and research directions |
4 |
| The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation |
4 |
| Online piracy in the context of routine activities and subjective norms |
4 |
| Internal brand orientation: conceptualisation, scale development and validation |
4 |
| How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship |
4 |
| Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR |
4 |
| A discourse analysis of pilgrimage reviews |
4 |
| Resource integration through digitalisation: a service ecosystem perspective |
4 |
| Envisioning consumers: how videography can contribute to marketing knowledge |
3 |
| Avoiding academic irrelevance in the marketing discipline: the promise of the history of marketing thought |
3 |
| Obesity: the link between stigma and perceived responsibility |
3 |
| Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods |
3 |
| The need for services and technologies in physical fast fashion stores: Generation Y's opinion |
3 |
| The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model |
3 |
| Pain, suffering and the consumption of spirituality: a toe story |
3 |
| Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues |
3 |
| The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model |
3 |
| From the self to the screen: a journey guide for auto-netnography in online communities |
3 |
| Lesbians' assessments of gay advertising in France: not necessarily a case of La Vie en Rose?' |
3 |
| Spiritual myths of consumption: puritanism, transcendentalism and the consubstantiation of the American consumer |
3 |
| Physically freeing: breaking taboos through online displays of the sexual self |
3 |
| Taboo on TV: gender, religion, and sexual taboos in transnationally marketed Turkish soap operas |
3 |
| The precarity of respectable consumption: normalising sexual violence against women |
3 |
