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Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity
Author: Tong, Zelin; Feng, Jingdan; Liu, Fang
Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2023; Vol. 32, Issue 1, pp. 157-170. DOI: 10.1108/JPBM-07-2021-3550
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Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm
Author: Safeer, Asif Ali; Liu, Hancheng
Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2023; Vol. 32, Issue 2, pp. 330-342. DOI: 10.1108/JPBM-01-2022-3807
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Take heed of those you reject: a candidate's view of employer reputation
Author: Chen, Shuai; Wang, Weiwen; Zhou, Juan; Zhang, Shuyue; Ge, Anqi; Feng, Juan; Zhou, Yun
Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2023; Vol. 32, Issue 2, pp. 305-315. DOI: 10.1108/JPBM-04-2021-3431
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Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers
Author: Koay, Kian Yeik; Cheah, Chee Wei; Lom, Hui Shan
Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2023; Vol. 32, Issue 4, pp. 530-543. DOI: 10.1108/JPBM-11-2021-3721
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Feeling psychologically close: examining the determinants of branded app engagement
Author: Hsieh, Sara H. H.; Tseng, Timmy H.; Lee, Crystal T. T.
Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2023; Vol. 32, Issue 4, pp. 566-581. DOI: 10.1108/JPBM-07-2021-3565
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Configurating product placement prominence on brand memory: what counts and what does not?
Author: Song, Sigen; Chan, Fanny Fong Yee; Li, Yongfa; Wang, Cheng Lu
Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2023; Vol. 32, Issue 4, pp. 600-617. DOI: 10.1108/JPBM-11-2021-3732
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How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
Author: Theadora, Clarissa; Amelia, Maria Veronica; Tan, Garry Wei-Han; Lo, Pei-San; Ooi, Keng-Boon; Dwivedi, Yogesh Kumar
Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2023; Vol. 32, Issue 4, pp. 645-660. DOI: 10.1108/JPBM-02-2022-3855
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Which brands do consumers become attached to? The roles of brand concepts and brand positioning in the context of COVID-19
Author: Cai, Yuanyuan; Wang, Mengmeng; Huang, Haiyang; Jiang, Quanyu
Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2023; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-05-2022-3998
