| Co-creation in higher education: towards a conceptual model |
21 |
| Marketing your university on social media: a content analysis of Facebook post types and formats |
12 |
| The university brand and social media: using data analytics to assess brand authenticity |
8 |
| Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS ' brand loyalty |
6 |
| Determinants for the commitment relationship maintenance between the alumni and the alma mater |
5 |
| Social media and the university decision. Do prospective students really care? |
5 |
| Student-perceived organizational support and perceived employability in the marketing of higher education |
5 |
| Universities engaging social media users: an investigation of quantitative relationships between universities' Facebook followers/interactions and university attributes |
4 |
| Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions |
4 |
| Brand equity of academics: demystifying the process |
3 |
| Media relations and universities: an assessment of digital newsrooms |
2 |
| How do Australian universities market STEM courses in YouTube videos? |
2 |
| Using income effects to market undergraduate education abroad participation in higher education |
2 |
| Hedonic and utilitarian value: the role of shared responsibility in higher education services |
2 |
| Do flexible admission systems affect student enrollment? Evidence from UK universities |
2 |
| Data mining approach to professional education market segmentation: a case study |
1 |
| If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs |
1 |
| A latent-class discrete-choice model of demand for economics electives: a case study on the challenge to increase enrollment |
1 |
| Perceived service quality-loyalty path: A PAKSERV based investigation of international students enrolled in business schools in Thailand |
1 |
| Higher education marketing - does inducing anxiety facilitate critical thinking or more consumerism? |
1 |
| Undergraduate choice of major and major satisfaction: an expanded role for personality measures |
1 |
| A comparative study of international recruitment - tensions and opportunities in institutional recruitment practice |
1 |
| High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows |
1 |
| A day at the university fair: 'hot' brands, 'house of brands' and promotional tactics in higher education |
1 |
| Does diversity hurt students' feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses |
1 |
| Marketing Christian higher education in Canada: a 'nested' fields perspective |
1 |
| Exploring the role of decision-making factors in international student marketing engagement |
1 |
| Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective |
0 |
| Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat |
0 |
| Personalizing twitter communication: an evaluation of 'rotation-curation' for enhancing social media engagement within higher education |
0 |
| International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs |
0 |
| Getting out of the rankings game: a better way to evaluate higher education institutions for best fit |
0 |
