| Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications |
30 |
| Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX] |
23 |
| Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience |
22 |
| Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice |
20 |
| The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising |
19 |
| Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses |
17 |
| Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands |
12 |
| The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery |
12 |
| A Consumer-based Taxonomy of Digital Customer Engagement Practices |
12 |
| How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content |
12 |
| Making-the-Product-Happen: A Driver of Crowdfunding Participation |
10 |
| Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors |
9 |
| Don't Just Like Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media |
9 |
| Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour |
9 |
| Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging |
8 |
| Determinants of Retailers' Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing |
8 |
| The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities |
8 |
| Anxiety and Ephemeral Social Media Use in Negative eWOM Creation |
8 |
| What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership |
8 |
| Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media |
7 |
| Finding Meaning in Contradiction on Employee Review Sites - Effects of Discrepant Online Reviews on Job Application Intentions |
7 |
| Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities |
7 |
| Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses |
6 |
| A Neuropsychological Study on How Consumers Process Risky and Secure E-payments |
6 |
| A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information |
6 |
| Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth |
5 |
| Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction |
5 |
| App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously |
5 |
| The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness |
5 |
| The Effects of Culture on Consumers' Consumption and Generation of Online Reviews |
5 |
| Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand |
5 |
| How Online Reviews Become Helpful: A Dynamic Perspective |
5 |
| Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination |
4 |
| I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media |
4 |
| Using Websites to Recruit Franchisee Candidates |
4 |
| Do Colors Change Realities in Online Shopping? |
4 |
| Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses |
4 |
| Adding Voice to the Omnichannel and How that Affects Brand Trust |
4 |
| A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality |
4 |
| The Effect of Cross-Channel Integration on Cost Efficiency |
4 |
| Propagators, Creativity, and Informativeness: What Helps Ads Go Viral |
4 |
| The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits |
4 |
| Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos |
3 |
| Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior |
3 |
| Consumer Processing of Online Trust Signals: A Neuroimaging Study |
3 |
| Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement |
3 |
| Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation |
3 |
| It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews |
3 |
| Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing |
3 |
| Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data |
2 |
