| Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type |
32 |
| How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog |
22 |
| Exploring Social Media Engagement Behaviors in the Context of Luxury Brands |
22 |
| Misleading Consumers with Green Advertising? An Affect-Reason-Involvement Account of Greenwashing Effects in Environmental Advertising |
18 |
| Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement |
13 |
| Narrative Transportation and Paratextual Features of Social Media in Viral Advertising |
13 |
| A Decade of Online Advertising Research: What We Learned and What We Need to Know |
13 |
| Parenting YouTube Natives: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos |
13 |
| Brand Communication in Social Media: A Research Agenda |
12 |
| The Role of Emotions in Advertising: A Call to Action |
10 |
| Gender Roles |
10 |
| The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising |
9 |
| The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising |
8 |
| Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance |
8 |
| Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty |
8 |
| Product Placement in Mass Media: A Review and Bibliometric Analysis |
7 |
| Advertising in a Media Multitasking Era: Considerations and Future Directions |
7 |
| The Impact of Competitiveness on Consumer Responses to Comparative Advertisements |
7 |
| A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms |
6 |
| The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement |
6 |
| The Impact of AI on the Advertising Process: The Chinese Experience |
6 |
| Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism |
6 |
| Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes |
5 |
| Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking |
5 |
| Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content |
5 |
| Less Sponsorship As Advertising and More Sponsorship-Linked Marketing As Authentic Engagement |
5 |
| Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation |
5 |
| Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework |
4 |
| Crafting Extraordinary Stories: Decoding Luxury Brand Communications |
4 |
| Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication |
3 |
| Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research |
3 |
| Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames |
3 |
| Understanding Programmatic Creative: The Role of AI |
3 |
| Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea |
3 |
| Expanding the Agenda of Research on Product Placement: A Commercial Intertext |
3 |
| The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising |
3 |
| Future Directions for Advertising Creativity Research |
3 |
| The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure |
3 |
| Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis |
2 |
| The Impact of Competitors? Store Flyer Advertisements on EDLP/High-Low Chain Performance in a Highly Competitive Retail Market: GPS Information and POS Data Approach in Japan |
2 |
| Consumer Responses to Femvertising: A Data-Mining Case of Dove's Campaign for Real Beauty on YouTube |
2 |
| Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples |
2 |
| Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects |
2 |
| Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research |
2 |
| Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls |
2 |
| The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising |
2 |
| The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach |
2 |
| Entitativity of Concurrent Sponsors: Implications for Properties and Sponsors |
2 |
| Synergistic, Antagonistic, and Asymmetric Media Interactions |
2 |
| Understanding Advertising Client-Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance |
2 |
