| Measuring Processing Fluency: One versus Five Items |
26 |
| The Loss of Loss Aversion: Will It Loom Larger Than Its Gain? |
20 |
| Positional Goods and the Social Rank Hypothesis: Income Inequality Affects Online Chatter about High- and Low-Status Brands on Twitter |
11 |
| A Self-Regulatory Model of Resource Scarcity |
10 |
| When Good Consumers Turn Bad: Psychological Contract Breach Committed Brand Relationships |
9 |
| How Financial Constraints Influence Consumer Behavior: An Integrative Framework |
9 |
| Judging a Book by its Cover: The Influence of Implicit Self-Theories on Brand User Perceptions |
8 |
| Beyond Beauty: Design Symmetry and Brand Personality |
8 |
| Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness |
7 |
| The Loss of Loss Aversion: Paying Attention to Reference Points |
7 |
| Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically |
7 |
| Don't Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices |
6 |
| Are Two Reasons Better Than One? The Role of Appeal Type in Consumer Responses to Sustainable Products |
6 |
| How Power States Influence the Persuasiveness of Top-Dog versus Underdog Appeals |
6 |
| Now or Never: Perceptions of Uniqueness Induce Acceptance of Price Increases for Experiences More Than for Objects |
6 |
| How Brands Acquire Cultural Meaning |
5 |
| Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals |
5 |
| Let It Go: Positive Affect Attenuates Sunk Cost Bias by Enhancing Cognitive Flexibility |
5 |
| Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human |
5 |
| Counterfeit Luxury Consumption in a Social Context: The Effects on Females' Moral Disengagement and Behavior |
5 |
| How Readability Shapes Social Media Engagement |
5 |
| The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations |
5 |
| Variety Seeking, Satiation, and Maximizing Enjoyment Over Time |
4 |
| When Good Things Feel Closer and Bad Things Feel Farther: The Role of Perceived Control on Psychological Distance Perception |
4 |
| When Intertemporal Rewards Are Hedonic, Larger Units of Wait Time Boost Patience |
4 |
| The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance |
4 |
| Consumers Avoid Buying From Firms With Higher CEO-to-Worker Pay Ratios |
4 |
| Projecting Lower Competence to Maintain Moral Warmth in the Avoidance of Prosocial Requests |
4 |
| Predicting the Personal Appeal of Marketing Images Using Computational Methods |
4 |
| A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising |
4 |
| Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments |
3 |
| Can Everyday Brands Be Threatening? Responses to Brand Primes Depend on Childhood Socioeconomic Status |
3 |
| Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice |
3 |
| The Influence of Hero and Villain Labels on the Perception of Vice and Virtue Products |
3 |
| A Review of Consumer Embarrassment as a Public and Private Emotion |
3 |
| Creating Brand Meaning: A Review and Research Agenda |
3 |
| Promotional Games: Trick or Treat? |
3 |
| The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self-Brand Overlap Consumers |
3 |
| Urgently Yours: Temporal Communication Norms and Psychological Distance |
3 |
| Some Hedonic Consequences of Perspective-Taking in Recommending |
3 |
| The Sounds of Silence: Inferences from the Absence of Word-of-Mouth |
3 |
| Bringing (Contingent) Loss Aversion Down to Earth - A Comment on Gal & Rucker's Rejection of Losses Loom Larger Than Gains |
3 |
| The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language ComplexityxProcessing Mode Framework |
3 |
| Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating |
3 |
| Supersize My Chances: Promotional Lotteries Impact Product Size Choices |
3 |
| Gift Giving at Israeli Weddings as a Function of Genetic Relatedness and Kinship Certainty |
3 |
| Planning for Multiple Shopping Goals in the Marketplace |
2 |
| Stigmatized-Identity Cues in Consumer Spaces |
2 |
| Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology |
2 |
| Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman |
2 |
