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Sustainable apparel consumption among the youth: moderating effects of anticipated guilt and green trus
Author: Xuelin, Chen; Al Mamun, Abdullah; Reza, Mohammad Nurul Hassan; Hussain, Wan Mohd Hirwani Wan
Journal: JOURNAL OF FASHION MARKETING AND MANAGEMENT. 2026; Vol. , Issue , pp. -. DOI: 10.1108/JFMM-06-2025-0306
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Human or AI? The role of social approval source and perceived privacy protection in augmented reality shoppin
Author: Wang, Yitong; Thoo, Ai Chin; Chen, Shu-Hsiang; Wu, Yixuan
Journal: JOURNAL OF FASHION MARKETING AND MANAGEMENT. 2026; Vol. , Issue , pp. -. DOI: 10.1108/JFMM-09-2025-0475
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From data to decisions: the role of digital marketing analytics in fashion e-commerce performanc
Author: Chen, Peng; Al Mamun, Abdullah; Hoque, Mohammad Enamul; Yang, Qing; Masud, Muhammad Mehedi
Journal: JOURNAL OF FASHION MARKETING AND MANAGEMENT. 2026; Vol. , Issue , pp. -. DOI: 10.1108/JFMM-05-2025-0245
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The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intentio
Author: Zhang, Ying; He, Jiazhen; Li, Jun
Journal: JOURNAL OF FASHION MARKETING AND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JFMM-05-2024-0201
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Communication strategies for eco-friendly apparel: experimental evidence from Generation Z consumers in Chin
Author: Liu, Mengting; Liang, Dapeng; Zhou, Xiaowen; Sun, Jiayin
Journal: JOURNAL OF FASHION MARKETING AND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JFMM-07-2024-0254
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Do prestige sensitivity and altruism moderate the effects of customers' emotions on WOM? An investigation of luxury retailer
Author: Yang, Shaohua; Isa, Salmi Mohd; Fan, Yedan; Goh, Edmund
Journal: JOURNAL OF FASHION MARKETING AND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JFMM-10-2023-0282
