| How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework |
57 |
| Marketing in the Sharing Economy |
49 |
| Converging on a New Theoretical Foundation for Selling |
46 |
| Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy |
34 |
| Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media |
28 |
| Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities |
25 |
| Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns |
22 |
| What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence |
21 |
| Creating Effective Online Customer Experiences |
21 |
| In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field |
18 |
| Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications |
17 |
| How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods |
16 |
| Status Games: Market Driving Through Social Influence in the US Wine Industry |
16 |
| Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the Crowd |
15 |
| When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements |
15 |
| The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance |
13 |
| Device Switching in Online Purchasing: Examining the Strategic Contingencies |
13 |
| The Role of Marketer-Generated Content in Customer Engagement Marketing |
13 |
| The Self-Perception Connection: Why Consumers Devalue Unattractive Produce |
12 |
| Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount |
12 |
| A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation |
11 |
| When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship |
11 |
| Scheduling Content on Social Media: Theory, Evidence, and Application |
10 |
| When and How Board Members with Marketing Experience Facilitate Firm Growth |
10 |
| Brand Coolness |
10 |
| Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products |
10 |
| Strategic Information Transmission in Peer-to-Peer Lending Markets |
10 |
| Corporate Board Interlocks and New Product Introductions |
10 |
| Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics |
10 |
| How Does Consumers' Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance |
9 |
| The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer |
9 |
| Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? |
9 |
| Within-Seller and Buyer-Seller Network Structures and Key Account Profitability |
9 |
| Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective |
9 |
| Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis? |
8 |
| Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods |
8 |
| App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? |
8 |
| The Role of the Partner Brand's Social Media Power in Brand Alliances |
8 |
| The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance |
7 |
| Selling to Barricaded Buyers |
7 |
| Does It Pay to Be Real? Understanding Authenticity in TV Advertising |
6 |
| The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors' Culture |
6 |
| The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value |
6 |
| Knowing What It Makes: How Product Transformation Salience Increases Recycling |
6 |
| Successfully Communicating a Cocreated Innovation |
6 |
| Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity |
5 |
| Price Promotions and Popular Events |
5 |
| Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level |
5 |
| Paywalls: Monetizing Online Content |
4 |
| Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies |
4 |
