| Marketing Systems - Looking Backward, Sizing up and Thinking Ahead |
14 |
| Growth, Excess and Opportunities Marketing Systems' Contributions to Society |
13 |
| Towards a Theory of Marketing Systems as the Public Good |
12 |
| Path Dependency in Marketing Systems Where History Matters and the Future Casts a Shadow |
11 |
| Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy |
10 |
| Marketing Systems and Market Failure A Macromarketing Appraisal |
9 |
| A Dynamic Stakeholders' Framework in a Marketing Systems Setting |
8 |
| A Ten Country-Company Study of Sustainability and Product-Market Performance: Influences of Doing Good, Warm Glow, and Price Fairness |
8 |
| Religious Orientations and Consumer Ethics: The Mediating Role of Personal Moral Philosophies |
8 |
| Living in a Gender-Binary World: Implications for a Revised Model of Consumer Vulnerability |
7 |
| Tackling the Subaltern Quandary: Marketing Systems of Dignity |
7 |
| Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth |
7 |
| Stock Market Reactions to Auto Manufacturers' Environmental Failures |
7 |
| The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption |
7 |
| Fine-Tuning the Fight Against Food Waste |
7 |
| From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation |
6 |
| Advertising and Pseudo-Culture: An Analysis of the Changing Portrayal of Women in Print Advertisements |
5 |
| Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies |
4 |
| Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems? |
4 |
| Downsizing of Housing: Negotiating Sufficiency and Spatial Norms |
3 |
| Exploring Entrepreneurs' Perceptions of Venture Capitalists' Added Value |
3 |
| The Impact of the Slow City Movement on Place Authenticity, Entrepreneurial Opportunity, and Economic Development |
3 |
| Comments on Marketing Systems and Market Failure |
3 |
| Automotive Remanufacturing in the Circular Economy in Europe: Marketing System Challenges |
3 |
| Why and How Commercial Marketing Should Promote Sufficient Consumption: A Systematic Literature Review |
3 |
| More Than One Way to Float Your Boat: Product Use and Sustainability Impacts |
3 |
| Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth |
3 |
| If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Macromarketing Perspectives |
2 |
| Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue |
2 |
| Entrepreneurship as Boundary Object: Toward Reintegration of Colombia's Ex-Militants into Civil Society |
2 |
| A Social Identity Perspective on the Legalization of Marijuana in the United States: The Relative Importance of Status Insecurity and Group Membership |
2 |
| A Historical Review of Local Intermediaries in Impoverished Contexts |
2 |
| The Femme Fatale in Vogue: Femininity Ideologies in Fin-de-siecle America |
2 |
| Migrants Are Splendid Types The Beautiful Balts Megamarketing Campaign to Boost the Reception of Displaced Persons in Australia after World War II |
2 |
| Marketing to Liminal Consumers Migrant Workers as an Emerging Segment in Transitional Economies |
2 |
| Marketing Social Class and Ideology in Post-World-War-Two American Print Advertising |
2 |
| Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing |
1 |
| Biases in Charitable Giving to International Humanitarian Aid The Role of Psychic Distance |
1 |
| Entrepreneurship, Excise Taxes, and the Flight to Quality |
1 |
| Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources |
1 |
| Uncertainty Avoidance and Intrapreneurship: A Four-Level Investigation |
1 |
| Marketing and Regional Integration for Food Security in the Arab World |
1 |
| Marketing Preventive Health to Baby Boomers: What if Unhealthy Lifestyles are Attributable to the Counterculture? |
1 |
| Tactical Moments of Creative Destruction for Affordable Housing |
1 |
| Building Meaning: Architectural Dialectic in Spatial Marketing Systems |
1 |
| Gifts and Nationalism in Wartime Japan |
1 |
| Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda |
1 |
| A Gift Economy Perspective on the Cycle of Financial Vulnerability |
1 |
| Inter-firm Trust between Emerging Markets: Chinese Firms in Africa |
0 |
| Gross National Happiness (GNH): Linkages to and Implications for Macromarketing |
0 |
