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Choosing the Optimal Segmentation Technique to Understand Tourist Behaviour
Author: McKercher, Bob; Tolkach, Denis; Mahadewi, Ni Made Eka; Byomantara, Dewa Gde Ngurah
Journal: JOURNAL OF VACATION MARKETING. 2023; Vol. 29, Issue 1, pp. 71-83. DOI: 10.1177/13567667221078240
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Exploring impacts of AR on group package tours: Destination image, perceived certainty, and experiential value
Author: Tsang, Seng-Su; Kuo, Chin; Hu, Tung-Kuang; Wang, Wen-Cheng
Journal: JOURNAL OF VACATION MARKETING. 2023; Vol. 29, Issue 1, pp. 84-102. DOI: 10.1177/13567667221078244
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When social class and social norms shape word of mouth about eco-friendly tourism businesses
Author: Hwang, Yoo Hee; Moon, Hyoungeun (Gemmy)
Journal: JOURNAL OF VACATION MARKETING. 2023; Vol. 29, Issue 2, pp. 175-188. DOI: 10.1177/13567667221078247
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Examining relationships among food's perceived value, well-being, and tourists' loyalty
Author: Liu, Shaopeng; Li, Shiying; Chen, Yuqing; Zheng, Tianxiang
Journal: JOURNAL OF VACATION MARKETING. 2023; Vol. 29, Issue 2, pp. 161-174. DOI: 10.1177/13567667221080569
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Systematic differences in online reviews of hotel services between business and leisure travelers
Author: Kim, Jong Min; Ma, Haoxiang; Park, Sungjun (Steven)
Journal: JOURNAL OF VACATION MARKETING. 2023; Vol. 29, Issue 2, pp. 189-205. DOI: 10.1177/13567667221084373
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Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective
Author: Zhu, Chris; Io, Man-U; Ngan, Henrique Fatima Boyol; Peralta, Rachel Luna
Journal: JOURNAL OF VACATION MARKETING. 2023; Vol. 29, Issue 2, pp. 242-255. DOI: 10.1177/13567667221090990
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Pro-environmental behaviour of the residents in sensitive tourism destinations
Author: Li, Jiaqi; Lee, Timothy J.; Chen, Nan; Park, Keun-Soo
Journal: JOURNAL OF VACATION MARKETING. 2023; Vol. 29, Issue 2, pp. 291-308. DOI: 10.1177/13567667221101406
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Planning the unplannable-How blind box tourism boosts purchase intentions
Author: Ren, Lianping; Ma, Caiwei
Journal: JOURNAL OF VACATION MARKETING. 2023; Vol. , Issue , pp. -. DOI: 10.1177/13567667231168643