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How Anatomical Depiction in Advertisements Increase Recycling Intention: Making Internal Components Visibl
Author: Huang, Zhiyuan; Dai, Xiaohe
Journal: JOURNAL OF ADVERTISING RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2026.2640888
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How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motive
Author: Gu, Yu; Zhou, Yimei
Journal: JOURNAL OF ADVERTISING RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2026.2651999
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How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centralit
Author: Sun, Jin; Wang, Hao; Yang, Jingshu
Journal: JOURNAL OF ADVERTISING RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2026.2616850
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A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness: Is Humanness More Persuasive
Author: Chu, Tsz Hang; Looi, Jiemin; Liu, Dandan
Journal: JOURNAL OF ADVERTISING RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2026.2620892
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The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threa
Author: Sun, Hongjie; Xie, Pengfei; Sun, Yan
Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. 65, Issue 2, pp. 237-258. DOI: 10.1080/00218499.2025.2462405
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Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human-AI Collaboratio
Author: Cui, Weila; Liu, Martin J.; Yuan, Ruizhi
Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. 65, Issue 2, pp. 167-189. DOI: 10.1080/00218499.2024.2445362
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Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users' Sentiment and Engagement Toward Virtual Influencer Endorsement
Author: Looi, Jiemin; Kim, Eunjin (Anna); Zihang, E
Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2025.2464300
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(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspectiv
Author: Cowan, Kirsten; Marder, Ben; Lavertu, Laura; Li, Jiayuan
Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2025.2482276
