| Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling |
31 |
| Consumers and Brands Across the Globe: Research Synthesis and New Directions |
26 |
| Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions |
26 |
| Global Customer Engagement |
20 |
| Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers |
14 |
| An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions |
12 |
| Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia |
11 |
| Marketing Capabilities in International Marketing |
11 |
| International Market Entry Strategies: Relational, Digital, and Hybrid Approaches |
11 |
| How Shopping Mall Service Quality Affects Customer Loyalty Across Developing Countries: The Moderation of the Cultural Context |
10 |
| Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors |
10 |
| How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development |
9 |
| Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan |
9 |
| International Marketing Strategy in Emerging-Market Exporting Firms |
9 |
| Differential Effects of Customers' Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries |
8 |
| Should Have I Bought the Other One? Experiencing Regret in Global Versus Local Brand Purchase Decisions |
8 |
| The Role of Exporters' Emotional Intelligence in Building Foreign Customer Relationships |
7 |
| Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect |
7 |
| Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees' Cultural Intelligence |
6 |
| Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions |
6 |
| Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory |
6 |
| Opportunity Discovery and Creation as a Duality: Evidence from Small Firms' Foreign Market Entries |
6 |
| On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment |
6 |
| Understanding Earliness of Internationalization and Its Impact on Postentry Geographic Diversity of International Young Ventures |
5 |
| Understanding Cultural Differences in Consumers' Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles |
5 |
| Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors |
4 |
| The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions |
4 |
| Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries |
4 |
| The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity |
3 |
| Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture |
3 |
| Do Export Learning Processes Affect Sales Growth in Exporting Activities? |
3 |
| Dual Business Relationships, Opportunity Knowledge, and New Product Development: A Study on Returnee Young Ventures |
3 |
| Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations |
3 |
| Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics |
3 |
| The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations |
3 |
| Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination |
3 |
| Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation |
2 |
| Toward a Yin-Yang Balancing Perspective of Relational (Guanxi) Gatekeeping in International Exchange Relationships in China |
2 |
| The Influence of Global Brand Distribution on Brand Popularity on Social Media |
1 |
| A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? |
1 |
