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Driving towards sustainability: Analyzing the purchase intentions of new energy vehicles among young consumer
Author: Chen, Jing; Wang, Anning
Journal: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. 2026; Vol. 36, Issue 2, pp. 265-292. DOI: 10.1080/21639159.2026.2628031
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Apologizing for online service failures: How does the use of emojis have an impact on customer forgiveness
Author: Cai, Jie; Park, Yoonseo
Journal: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. 2026; Vol. 36, Issue 1, pp. 1-33. DOI: 10.1080/21639159.2025.2571229
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Left or right? The effect of spatial location of price discount framing on consumers' response
Author: Zeng, Hui; Xu, Hao; Yu, Zhenpeng; Hao, Liaogang
Journal: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. 2025; Vol. 35, Issue 3, pp. 367-398. DOI: 10.1080/21639159.2025.2497760
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How gender suggestive tourism brands influence consumers' purchase intentio
Author: Liu, Honglei; Liu, Lanqiao; Zhang, Xiaorong; Xu, Daoming
Journal: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1080/21639159.2024.2443894
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The influences of aura and anthropomorphism of virtual humans on perceived interactivity and purchase intentio
Author: Kim, Juran; Bae, Joonheui
Journal: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1080/21639159.2025.2458860
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AI chatbots with visual search: Impact on luxury fashion shopping behavio
Author: Qi, Le; Ko, Eunju; Cho, Minjung
Journal: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1080/21639159.2024.2429497
