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Should I persuade you to buy or dissuade you from buying? The impact of virtual influencers' language styles on purchase intentio
Author: Wang, Xueying; Zhang, Yuexian
Journal: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2026; Vol. 77, Issue , pp. -. DOI: 10.1016/j.elerap.2026.101591
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Pricing leadership and strategic channel choice in instant retail: The role of delivery timeliness and profit allocatio
Author: Huo, Baofeng; Miao, Lin; Yang, Sichao; Wang, Yaxian
Journal: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2026; Vol. 77, Issue , pp. -. DOI: 10.1016/j.elerap.2026.101593
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Context-adaptive Graph Neural Networks for Next POI recommendatio
Author: Lei, Yu; Shen, Limin; Sun, Zhu; He, Tiantian
Journal: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2026; Vol. 77, Issue , pp. -. DOI: 10.1016/j.elerap.2026.101597
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Aligning source, appeal, and brand: Resolving the disclosure-effect dilemma in AIGC advertisin
Author: Gu, Chenyu; Li, Xiaoxia; Xiang, Qian
Journal: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2026; Vol. 77, Issue , pp. -. DOI: 10.1016/j.elerap.2026.101598
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ROQuA: A RAG-based opinion question-answering framework for e-commerce review
Author: Zhou, Shengkai; Qiu, Jiangtao; Lin, Ling; Wang, Siyu; Xu, Yun
Journal: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2026; Vol. 76, Issue , pp. -. DOI: 10.1016/j.elerap.2026.101576
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What to recommend is when to recommend: Modeling multi-granularity repurchase cycle
Author: Tang, Yin; Li, Zezheng; Ye, Xiaotong; Luo, Xiaotong; Chen, Yonghui; Qiu, Xing
Journal: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2026; Vol. 76, Issue , pp. -. DOI: 10.1016/j.elerap.2026.101574
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Navigating innovation: the strategic dynamics of AI-driven live streamin
Author: Zhou, Haoyu; He, Chaocheng; Wu, Jiang; Zou, Liuxin
Journal: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2026; Vol. 76, Issue , pp. -. DOI: 10.1016/j.elerap.2026.101581
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Coping with e-commerce filter bubbles: proactive versus reactive strategie
Author: Hou, Lei; Huang, Yichen; Pan, Xue
Journal: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2026; Vol. 76, Issue , pp. -. DOI: 10.1016/j.elerap.2026.101584