| Gradual Internationalization vs Born-Global/International new venture models A review and research agenda |
43 |
| Revisiting the Uppsala internationalization model: Social network theory and overcoming the liability of outsidership |
19 |
| Operational capabilities and entrepreneurial opportunities in emerging market firms: Explaining exporting SME growth |
16 |
| Individual-level cultural consumer engagement styles: Conceptualization, propositions and implications |
13 |
| Orientations and capabilities of born global firms from emerging markets |
13 |
| Institutional environment and network competence in successful SME internationalisation |
13 |
| Market orientation and export performance: the moderation of channel and institutional distance |
11 |
| Intangible resources influencing the international performance of professional service SMEs in an emerging market: Evidence from India |
11 |
| Innovation and competitive advantage creation: The role of organisational leadership in service firms from emerging markets |
11 |
| Big data and its strategic path to value in international firms |
10 |
| From fragile to agile: marketing as a key driver of entrepreneurial internationalization |
9 |
| What is in a name? Cross-national distances and subsidiary's corporate visual identity change in emerging-market firms' cross-border acquisitions |
9 |
| The qualitative case research in international entrepreneurship: a state of the art and analysis |
9 |
| Local horizontal network membership for accelerated global market reach |
9 |
| Testing the self-selection theory in high corruption environments: evidence from African SMEs |
9 |
| Knowledge acquisition via internet-enabled platforms Examining incrementally and non-incrementally internationalizing SMEs |
8 |
| Global and local brand stereotypes: formation, content transfer, and impact |
8 |
| Emerging market multinationals' international equity-based entry mode strategies: Review of theoretical foundations and future directions |
7 |
| Effects of country-of-origin stereotypes on consumer responses to product-harm crises |
7 |
| Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers |
7 |
| Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies |
7 |
| Towards a framework for understanding ethnic consumers' acculturation strategies in a multicultural environment A food consumption perspective |
6 |
| Effects of the dimensions of ethnocentrism on consumer ethnocentrism An examination of multiple mediators |
6 |
| The impacts of organizational learning capacities on relationship-specific innovations Evidence from the global buyer-supplier relationship |
6 |
| Coping with uncertainty in the internationalisation strategy An exploratory study on entrepreneurial firms |
6 |
| Innovativeness as a driver of the international expansion of developing markets' firms: Evidence of curvilinear effects |
6 |
| SME international innovation and strategic adaptiveness: The role of domestic network density, centrality and informality |
6 |
| Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products |
6 |
| The uncertain future of globalization Implications for global consumer culture and global brands |
6 |
| Global consumer culture: epistemology and ontology |
6 |
| Developing and deploying marketing agility in an emerging economy: the case of Blue Skies |
5 |
| Assessing the drivers and impact of international marketing agility |
5 |
| Consumer cultural identity: local and global cultural identities and measurement implications |
5 |
| The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon |
5 |
| An international new venture's commercialization of a medical technology innovation: The role of institutional healthcare settings |
5 |
| The impact of online movie word-of-mouth on consumer choice A comparison of American and Chinese consumers |
4 |
| Exporting by experiential knowledge: a study of emerging market micro firms |
4 |
| Consumer-brand congruence and conspicuousness: an international comparison |
4 |
| Nascent multinationals from West Africa: Are their foreign direct investment motivations any different? |
4 |
| The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility: A precursor to international marketing agility |
4 |
| FDI, service intensity, and international marketing agility: The case of export quality of Chinese enterprises |
3 |
| The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy |
3 |
| Export promotion programmes and the export performance of Ghanaian firms: The mediating role of foreign market attractiveness |
3 |
| International new ventures market expansion through collaborative entry modes: A study of the experience of Indian and British ICT firms |
3 |
| Global-local consumer identities as drivers of global digital brand usage |
3 |
| The impact of mixed eWOM sequence on brand attitude change: cross-cultural differences |
3 |
| An institution-based view of firms' early internationalization Effectiveness of national export promotion policies |
3 |
| Institutional knowledge: Acquisition, assimilation and exploitation in internationalisation |
3 |
| Heterogeneity of luxury value perception: a generational comparison in China |
3 |
| Conspicuous consumption in the context of consumer animosity |
3 |
