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The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection
Author: He, Jiaxun; Ge, Jiaye
Journal: INTERNATIONAL MARKETING REVIEW. 2023; Vol. 40, Issue 1, pp. 4-27. DOI: 10.1108/IMR-06-2021-0210
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Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands
Author: Hong, Ruiyang; Zhang, Zhe; Zhang, Chun; Hu, Zuohao
Journal: INTERNATIONAL MARKETING REVIEW. 2023; Vol. 40, Issue 1, pp. 49-79. DOI: 10.1108/IMR-08-2021-0260
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Gaining legitimacy and host market acceptance: a CRM analysis for foreign subsidiaries in China
Author: Hung, Kineta; Tse, David K.; Chan, Terri H.
Journal: INTERNATIONAL MARKETING REVIEW. 2023; Vol. 40, Issue 1, pp. 80-101. DOI: 10.1108/IMR-07-2021-0212
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The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioning
Author: Velazquez, Alberto Bravo; Hang, Haiming; Ren, Shengnan
Journal: INTERNATIONAL MARKETING REVIEW. 2023; Vol. 40, Issue 1, pp. 176-193. DOI: 10.1108/IMR-08-2021-0257
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Are Christian Arabs' business models different from those of Muslim Arabs?
Author: Berger, Ron; Barnes, Bradley R.; Lee, Liane W. Y.; Rachamim, Matti
Journal: INTERNATIONAL MARKETING REVIEW. 2023; Vol. 40, Issue 2, pp. 290-312. DOI: 10.1108/IMR-03-2022-0059
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Can customization promote product innovation in the global B2B market? Evidence from export manufacturing firms from emerging markets
Author: Hong, Aoran; Li, Xia; Wang, Yonggui; Shi, Mengting
Journal: INTERNATIONAL MARKETING REVIEW. 2023; Vol. , Issue , pp. -. DOI: 10.1108/IMR-10-2021-0316
