| Controlling social desirability bias |
14 |
| Conspicuous consumption and the rising importance of experiential purchases |
7 |
| Clustering halal food consumers: A Twitter sentiment analysis |
7 |
| Hello marketing, what can artificial intelligence help you with? |
6 |
| Comparing conspicuous consumption across different experiential products: Culture and leisure |
5 |
| Using interaction networks to map communities on Twitter |
4 |
| Exploring sharing behaviors across social media platforms |
4 |
| E-store loyalty: Longitudinal comparison of website usefulness and satisfaction |
4 |
| Behind the ratings: Text mining of restaurant customers' online reviews |
3 |
| Trap questions in online surveys: Results from three web survey experiments |
3 |
| Crowdfunding: Designing an effective reward structure |
3 |
| Examining survey response styles in cross-cultural marketing research: A comparison between Mexican and South Korean respondents |
3 |
| Does an expanded brand user base of co-branded advertising help ad-memorability? |
3 |
| Investigating political brand reputation with qualitative projective techniques from the perspective of young adults |
3 |
| One last scuffle before we cherish brand love forever |
3 |
| I know what you're going to ask me Why respondents don't read survey questions |
2 |
| Do Millennials differ in terms of survey participation? |
2 |
| The presentation of brand personality in English-Chinese brand name translation |
2 |
| When is brand content shared on Facebook? A field study on online Word-of-Mouth |
2 |
| Radio buttons in web surveys: Searching for alternatives |
2 |
| Investigating Brand Verbal Fluency: When known brands do not come to mind |
2 |
| Trend spotting: Using text analysis to model market dynamics |
2 |
| Rethinking the market research curriculum |
2 |
| Perceptual mapping based on web search queries and consumer forum comments |
1 |
| Alternative methods for selecting web survey samples |
1 |
| How open data may be leveraged to help develop a new research paradigm |
1 |
| Researching in-store, at home: Using virtual reality within quantitative surveys |
1 |
| Researching and marketing to consumption collectives |
1 |
| How power states and others' statuses influence status consumption: The role of signaling effectiveness |
1 |
| Exploring constituency-level estimates for the 2017 British general election |
1 |
| How consumers' media usage creates synergy in advertising campaigns |
1 |
| Motivations for and outcomes of participating in research online communities |
1 |
| The views and perceptions of managers on the role of marketing research in decision making |
1 |
| Size and dynamics of order-of-entry effects in pharmaceutical markets |
1 |
| Patterns of fruit and vegetable buying behaviour in the United States and India |
1 |
| Bridging the academic-practice gap through big data research |
1 |
| Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context |
1 |
| Forecasting advertising and media effects on sales: Econometrics and alternatives |
1 |
| Toward a better fitness club: Evidence from exerciser online rating and review using latent Dirichlet allocation and support vector machine |
1 |
| Are country-of-origin stereotypes weaker among younger Chinese generations? |
1 |
| On the myth of reported precision in public opinion polls |
1 |
| Mind-reading a friend: A better way to ask the polling question? |
1 |
| Big semiotics: Beyond signs and symbols |
1 |
| Marketing research education in the Big Data era |
1 |
| Consumers' responses to product design: Using a Semantic Priming Task to assess automatic understanding of product positioning |
1 |
| Discriminant validity assessment in marketing research |
1 |
| Revenue-based attribution modeling for online advertising |
1 |
| A comparison of scale attributes between interval-valued and semantic differential scales |
1 |
| Building automated survey coders via interactive machine learning |
0 |
| Mind the gap: Harnessing psychological theory to pension engagement |
0 |
