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How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification
Author: Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun
Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 2023; Vol. 17, Issue 1, pp. 38-60. DOI: 10.1108/JRIM-01-2020-0014
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The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Author: Li, Hongliu; Wang, Xingyuan; Wang, Shuyang; Zhou, Wenkai; Yang, Zhilin
Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 2023; Vol. 17, Issue 1, pp. 126-139. DOI: 10.1108/JRIM-09-2021-0239
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Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
Author: Liao, Junyun; Chen, Keyi; Qi, Jun; Li, Ji; Yu, Irina Y.
Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 2023; Vol. 17, Issue 1, pp. 140-155. DOI: 10.1108/JRIM-04-2021-0114
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The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness
Author: Gao, Li; Li, Gang; Tsai, Fusheng; Gao, Chen; Zhu, Mengjiao; Qu, Xiaopian
Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 2023; Vol. 17, Issue 2, pp. 317-333. DOI: 10.1108/JRIM-10-2021-0260
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Promoting smart wearable devices in the health-AI market: the role of health consciousness and privacy protection
Author: Zhu, Yanting; Lu, Yaobin; Gupta, Sumeet; Wang, Jinqiang; Hu, Peng
Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 2023; Vol. 17, Issue 2, pp. 257-272. DOI: 10.1108/JRIM-10-2021-0246
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The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
Author: Wu, Ruijuan; Liu, Jingjing; Chen, Shuai; Tong, Xing
Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 2023; Vol. , Issue , pp. -. DOI: 10.1108/JRIM-09-2022-0265
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Ride-sharing platforms: the effects of online social interactions on loyalty, mediated by perceived benefits
Author: Zhang, Jing; Zhang, Linghua; Ma, Bei
Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 2023; Vol. , Issue , pp. -. DOI: 10.1108/JRIM-01-2022-0012
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Order matters: effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Author: Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; Chen, Xiang
Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 2023; Vol. , Issue , pp. -. DOI: 10.1108/JRIM-06-2022-0189
