| Online shopping experience in an emerging e-retailing market |
17 |
| Influence of consumers' perceived risk on consumers' online purchase intention |
13 |
| Making omnichannel an augmented reality: the current and future state of the art |
13 |
| Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective |
10 |
| Narrative persuasion in social media: an empirical study of luxury brand advertising |
9 |
| The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions |
9 |
| Cross-cultural differences in the adoption of social media |
9 |
| Integration of UTAUT model in internet banking adoption context The mediating role of performance expectancy and effort expectancy |
9 |
| The impact of Facebook experience on consumers' behavioral Brand engagement |
8 |
| Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM) |
7 |
| Consumer acceptance of smart speakers: a mixed methods approach |
7 |
| Customer engagement in an e-commerce brand community An empirical comparison of alternate models |
6 |
| Online sentiment analysis in marketing research: a review |
6 |
| Mavenism and e-maven propensity: antecedents, mediators and transferability |
6 |
| Gender and live-streaming: source credibility and motivation |
6 |
| Social vs traditional media communication: brand origin associations strike a chord |
5 |
| Identification of barriers to co-create on-line: the perspectives of customers and companies |
5 |
| Online brand communities' contribution to digital business models Social drivers and mediators |
4 |
| Health-care marketing in an omni-channel environment Exploring telemedicine and other digital touchpoints |
4 |
| Young consumers' motivational drivers of brand engagement behavior on social media sites A synthesized U&G and TAM framework |
4 |
| A systematic mapping study on gamification applied to e-marketing |
4 |
| Online or in-store: unravelling consumer's channel choice motives |
4 |
| Antecedents of consumer attitudes' toward corporate blogs |
4 |
| Differential effects of omni-channel touchpoints and digital behaviors on digital natives' social cause engagement |
3 |
| Mobile banking and AI-enabled mobile banking The differential effects of technological and non-technological factors on digital natives' perceptions and behavior |
3 |
| Why did I buy this? The effect of WOM and online reviews on post purchase attribution for product outcomes |
3 |
| Antecedents of WOM: SNS-user segmentation |
3 |
| Mobile games: players' experiences with in-app purchases |
3 |
| Social networking sites and customers' attitude towards advertisements |
3 |
| Email is evil!: Behavioural responses towards permission-based direct email marketing and gender differences |
2 |
| Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models |
2 |
| Facebook news feed ads: a social impact theory perspective |
2 |
| Social media's effectiveness for activating social declarations and motivating personal discussions to improve organ donation consent rates |
2 |
| The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention |
2 |
| Digital banking, customer experience and financial performance: UK bank managers' perceptions |
2 |
| Measuring the content characteristics of videos featuring augmented reality advertising campaigns |
2 |
| Effects of online consumer reviews on firm-based and expert-based communications |
2 |
| Virtual dressing room media, buying intention and mediation |
2 |
| Exploring the marketing potential of location-based mobile games |
1 |
| On the contrasting strategic impact of online customer reviews for niche and mainstream organizations Evidence from US higher education |
1 |
| Examining digital advertising using an affect transfer hypothesis |
1 |
| The marketing organization's journey to become data-driven |
1 |
| Can reviewer reputation and webcare content affect perceived fairness? |
1 |
| Drivers of SMS advertising acceptance: a mixed-methods approach |
1 |
| The impact of involvement on engagement with brand posts |
1 |
| Self-presentation via electronic word of mouth - a reflective or impulsive activity? |
1 |
| Virtual reality: a new channel in sport consumption |
1 |
| Effects of enduring involvement and perceived content vividness on digital engagement |
1 |
| Home sweet virtual home: The use of virtual and augmented reality technologies in high involvement purchase decisions |
0 |
| Antecedents of consumers' reliance on online product reviews |
0 |
