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More than a game: examining the sequential effects of masstige values on psychological involvement and visit willingnes
Author: Wu, Jie; Liu, Xinyi; Li, Zhiyong
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING. 2026; Vol. 43, Issue 2, pp. 369-391. DOI: 10.1080/10548408.2026.2639332
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Value pursuit paths of guided forest therapy tourism consumers under the means-end chain theor
Author: Liu, Yuxin; Wang, Wenlong
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING. 2026; Vol. 43, Issue 2, pp. 330-348. DOI: 10.1080/10548408.2026.2639329
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Going to space with transformers: a RoBERTa- and BERTopic-powered exploration of sentiment and themes in cannabis-infused food and beverage discourse in the Netherland
Author: Lin, Yueling; Ryu, Kisang; Min, Kyeong Sam; Lin, Feng
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING. 2026; Vol. 43, Issue 2, pp. 349-368. DOI: 10.1080/10548408.2026.2639330
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Enhancing tourists' continued use of robotaxi services through trust and positive emotions: insights from social exchange theor
Author: Xu, Han; Yang, Zhouwei; Wu, Xiaohong; Marafa, Lawal; Law, Rob
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING. 2026; Vol. 43, Issue 2, pp. 255-271. DOI: 10.1080/10548408.2025.2607997
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In sync, in satisfaction: experience congruence effect
Author: Lee, Eunji; Yang, Yang
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING. 2026; Vol. 43, Issue 2, pp. 292-308. DOI: 10.1080/10548408.2025.2608001
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Development and validation of a measurement scale for religious tourism experienc
Author: Shi, Fangfang; Pande, Kiranraj; Zolfi, Giovanna; Wang, Shihui
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING. 2026; Vol. 43, Issue 2, pp. 272-291. DOI: 10.1080/10548408.2025.2607999
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Well-being spaces in tourism: experiences and stimul
Author: Zhang, Xue; Wang, Xin; Wu, Gang; Cheng, Li
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING. 2026; Vol. 43, Issue 1, pp. 36-57. DOI: 10.1080/10548408.2025.2547281
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Boundless journey for people with different mental states: finding the optimal emotional stimulation of tourism video
Author: Zhang, Chenwei; Li, Chunxiao; Li, Hui; Liu, Hongxu
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING. 2026; Vol. 43, Issue 1, pp. 3-35. DOI: 10.1080/10548408.2025.2577914