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Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation
Author: Han, Chen; Liu, Jiahui; Zhang, Shuman; Nielsen, Bo Bernhard
Journal: EUROPEAN JOURNAL OF MARKETING. 2023; Vol. , Issue , pp. -. DOI: 10.1108/EJM-11-2021-0833
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Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
Author: Kapoor, Payal S. S.; Balaji, M. S.; Jiang, Yangyang
Journal: EUROPEAN JOURNAL OF MARKETING. 2023; Vol. 57, Issue 2, pp. 533-561. DOI: 10.1108/EJM-10-2021-0776
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The interplay of contracts and trust: untangling between- and within-dyad effects
Author: Wang, Liwen; Jin, Jason Lu; Yang, Defeng
Journal: EUROPEAN JOURNAL OF MARKETING. 2023; Vol. 57, Issue 2, pp. 453-478. DOI: 10.1108/EJM-12-2021-0934
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Diffusion between groups: the influence of social brokers on content adoption in social networks
Author: Yang, Zhi; Yang, Cai; Lu, Chongyu; Wang, Feng; Zhou, Wei
Journal: EUROPEAN JOURNAL OF MARKETING. 2023; Vol. 57, Issue 4, pp. 1039-1067. DOI: 10.1108/EJM-11-2020-0811
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Forms of supplier relationship exploration and distributor performance
Author: Wang, Meng; Zhao, Danyang; Gu, Flora F.
Journal: EUROPEAN JOURNAL OF MARKETING. 2023; Vol. 57, Issue 4, pp. 1161-1185. DOI: 10.1108/EJM-11-2021-0897
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How pop-ups drive online sales: moderating effects of online promotions
Author: Liu, Yahui; Zheng, Hualu; Yang, Shuai; Wang, Junjie
Journal: EUROPEAN JOURNAL OF MARKETING. 2023; Vol. , Issue , pp. -. DOI: 10.1108/EJM-09-2021-0687
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The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?
Author: Jiang, Ling; Cui, Annie Peng; Shan, Juan
Journal: EUROPEAN JOURNAL OF MARKETING. 2023; Vol. , Issue , pp. -. DOI: 10.1108/EJM-11-2021-0891
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Do digital platforms promote or hinder corporate brand prestige?
Author: Tse, Sin Yan; Wang, Danny; Cheung, Man Lai; Leung, Ka Shing
Journal: EUROPEAN JOURNAL OF MARKETING. 2023; Vol. 57, Issue 4, pp. 987-1013. DOI: 10.1108/EJM-11-2021-0837
