| Predictive model assessment in PLS-SEM: guidelines for using PLSpredict |
86 |
| Rethinking some of the rethinking of partial least squares |
78 |
| Fifty years of the European Journal of Marketing: a bibliometric analysis |
54 |
| Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities |
22 |
| User experience in personalized online shopping: a fuzzy-set analysis |
22 |
| User experience sharing: Understanding customer initiation of value co-creation in online communities |
18 |
| Consumer emotional brand attachment with social media brands and social media brand equity |
18 |
| The effects of employee behaviours on customer participation in the service encounter: The mediating role of customer emotions |
15 |
| Social media engagement behavior A framework for engaging customers through social media content |
15 |
| Applying EEG in consumer neuroscience |
15 |
| When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework: A standardized or customized approach? |
12 |
| Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles |
12 |
| Challenging the planned behavior approach in social marketing: emotion and experience matter |
12 |
| Balancing self/collective-interest: equity theory for prosocial consumption |
11 |
| The role of ideal self-congruence and brand attachment in consumers' negative behaviour: Compulsive buying and external trash-talking |
11 |
| A panel for lemons? Positivity bias, reputation systems and data quality on MTurk |
10 |
| Trust me if you can - neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings |
10 |
| Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications |
9 |
| Bringing sensory anthropology to consumer research |
8 |
| Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer |
8 |
| Unveiling heterogeneous engagement-based loyalty in brand communities |
8 |
| Consumer engagement in online brand communities: the moderating role of personal values |
7 |
| Stressful sustainability: a hermeneutic analysis |
7 |
| Store layout effects on consumer behavior in 3D online stores |
7 |
| Dynamic marketing capabilities view on creating market change |
7 |
| The moderating role of customer engagement experiences in customer satisfaction-loyalty relationship |
7 |
| Measuring consumer neural activation to differentiate cognitive processing of advertising: Revisiting Krugman |
7 |
| The application of mobile fNIRS to shopper neuroscience - first insights from a merchandising communication study |
7 |
| The role of psychological empowerment in climate-protective consumer behaviour: An extension of the value-belief-norm framework |
7 |
| Service ecosystem well-being: conceptualization and implications for theory and practice |
6 |
| Social responsibility and event-sponsor portfolio fit Positive outcomes for events and brand sponsors |
6 |
| Organisational learning and export performance of emerging market entrepreneurial firms The roles of RBV mechanism and decision-making approach |
6 |
| The face of contagion: consumer response to service failure depiction in online reviews |
6 |
| What we know and need to know about the gamification of advertising: A review and synthesis of the advergame studies |
6 |
| Investigating the role of customers' perceptions of employee effort and justice in service recovery: A cross-cultural perspective |
6 |
| The impact of social influence on the perceived helpfulness of online consumer reviews |
6 |
| Reminding customers to be loyal: does message framing matter? |
6 |
| Consumer engagement on Twitter: perceptions of the brand matter |
6 |
| How pride influences product evaluation through construal level |
6 |
| Toward a conceptualization of perceived complaint handling quality in social media and traditional service channels |
5 |
| The effects of association strength on attention and product evaluation: Reconsidering endorsement effectiveness |
5 |
| Contrasting perspectives - practitioner's viewpoint on personalised marketing communication |
5 |
| Hallowed be thy brand: measuring perceived brand sacredness |
5 |
| An embodied approach to consumer experiences: the Hollister brandscape |
5 |
| Consumer responses to corporate cause-related marketing: A serial multiple mediator model of self-construal, empathy and moral identity |
5 |
| Consumers' online brand-related activities (COBRAs) on SNS brand pages An investigation of consuming, contributing and creating behaviours of SNS brand page followers |
5 |
| Intercultural household food tensions: a relational dialectics analysis |
5 |
| Conspicuous political brand interactions on social network sites |
5 |
| Expanding the boundaries of brand communities: the case of Fairtrade Towns |
5 |
| CSR types and the moderating role of corporate competence |
5 |
