| Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers |
57 |
| Social media marketing: Comparative effect of advertisement sources |
43 |
| Impact of culture, behavior and gender on green purchase intention |
42 |
| Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future |
41 |
| Measuring social media influencer index- insights from facebook, Twitter and Instagram |
38 |
| Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage |
33 |
| Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences |
30 |
| Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty |
29 |
| Examining factors influencing Jordanian customers' intentions and adoption of internet banking: Extending UTAUT2 with risk |
28 |
| Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study |
28 |
| Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers |
27 |
| Augmented reality marketing: How mobile AR-apps can improve brands through inspiration |
27 |
| Customer engagement behaviors: The role of service convenience, fairness and quality |
26 |
| Customer engagement and online reviews |
26 |
| Wearable technology: What explains continuance intention in smartwatches? |
26 |
| The role of store image, perceived quality, trust and perceived value in predicting consumers' purchase intentions towards organic private label food |
25 |
| Modeling the internet of things adoption barriers in food retail supply chains |
25 |
| The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations |
25 |
| The influence of tourism experience and well-being on place attachment |
24 |
| Consumer adoption of mobile banking services: An empirical examination of factors according to adoption stages |
24 |
| Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior |
22 |
| Revisiting the supermarket in-store customer shopping experience |
21 |
| On the relationship between consumer-brand identification, brand community, and brand loyalty |
20 |
| Predictors of customer acceptance of and resistance to smart technologies in the retail sector |
19 |
| How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM |
18 |
| A multi-analytical approach to peer-to-peer mobile payment acceptance prediction |
18 |
| Consumer-based approach to customer engagement - The case of luxury brands |
18 |
| The influence of perceived food quality, price fairness, perceived value and satisfaction on customers' revisit and word-of-mouth intentions towards organic food restaurants |
18 |
| I virtually try it ... I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions |
18 |
| Consumer-brand relationships and brand loyalty in technology-mediated services |
18 |
| Students as customers in higher education: The (controversial) debate needs to end |
18 |
| Consumers' attitude and adoption of location-based coupons: The case of the retail fast food sector |
17 |
| We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships |
17 |
| Willingness to pay more for green products: The interplay of consumer characteristics and customer participation |
16 |
| An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior |
16 |
| Online purchase return policy leniency and purchase decision: Mediating role of consumer trust |
16 |
| Impact of flow on mobile shopping intention |
16 |
| Generation Y and online fashion shopping: Orientations and profiles |
16 |
| Corporate social responsibility as a determinant of corporate reputation in the airline industry |
15 |
| The role of cognitive age in explaining mobile banking resistance among elderly people |
15 |
| Consumer preference for national &ITvs&IT. private brands: The influence of brand engagement and self-concept threat |
15 |
| Evaluation of collaborative consumption of food delivery services through web mining techniques |
15 |
| Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience |
14 |
| Examining price and service competition among retailers in a supply chain under potential demand disruption |
14 |
| Technology at the dinner table: Ordering food online through mobile apps |
14 |
| The influence of brand experience and service quality on customer engagement |
14 |
| Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal |
14 |
| Examining the role of anxiety and social influence in multi-benefits of mobile payment service |
14 |
| Why do people use food delivery apps (FDA)? A uses and gratification theory perspective |
13 |
| Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality |
13 |
