-
Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcar
Author: Zhang, Xu; Chu, Junhong; Manchanda, Puneet
Journal: MARKETING SCIENCE. 2026; Vol. , Issue , pp. -. DOI: 10.1287/mksc.2024.0922
-
Strategic Capacity Commitment: A Channel Competition Perspectiv
Author: Zhang, Shuguang; Lim, Wei Shi; Chen, Lucy Gongtao
Journal: MARKETING SCIENCE. 2026; Vol. , Issue , pp. -. DOI: 10.1287/mksc.2023.0139
-
A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selectio
Author: Cheng, Yan; Wang, Jingbo; Cao, Xinyu; Shen, Zuo-Jun Max; Zhang, Yuhui
Journal: MARKETING SCIENCE. 2026; Vol. , Issue , pp. -. DOI: 10.1287/mksc.2023.0511
-
Vertical Competition on a Common Platfor
Author: Puyang, Xiaojuan; Gu, Zheyin (Jane); Chen, Rachel R.; Li, Juan
Journal: MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1287/mksc.2022.0402
-
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDanc
Author: Liang, Yitian (Sky); Chen, Xinlei (Jack); Han, Shengnan; Zhang, Jinglong; Chen, Yubo
Journal: MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1287/mksc.2023.0575
-
Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender Syste
Author: Zheng, Shuang; Tong, Siliang (Jack); Kwon, Hyeokkoo Eric; Burtch, Gordon; Li, Xianneng
Journal: MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1287/mksc.2024.1121
-
Search Fatigue, Choice Deferral, and Closur
Author: Ning, Z. Eddie; Villas-Boas, T. Miguel; Yao, Yunfei (Jesse)
Journal: MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1287/mksc.2023.0275
-
Understanding Users' Content Contribution Behavior When Knowledge Can Be Price
Author: Cong, Ziwei; Zhao, Ying; Zhang, Zilei
Journal: MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1287/mksc.2022.0205
