| Identifying Customer Needs from User-Generated Content |
32 |
| Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers |
20 |
| Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery |
16 |
| Personalization in Email Marketing: The Role of Noninformative Advertising Content |
14 |
| Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases |
14 |
| The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions |
13 |
| Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? |
11 |
| Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels |
10 |
| A Comparison of Approaches o Advertising Measurement: Evidence from Big Field Experiments at Facebook |
10 |
| Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach |
9 |
| Mobile App Introduction and Online and Offline Purchases and Product Returns |
8 |
| Behavior-Based Pricing in Marketing Channels |
8 |
| Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? |
8 |
| Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond |
7 |
| Accounting for Discrepancies Between Online and Offline Product Evaluations |
6 |
| The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets |
5 |
| Optimal Design of Return Policies |
5 |
| Freemium as an Optimal Strategy for Market Dominant Firms |
5 |
| Search and Learning at a Daily Deals Website |
4 |
| Beyond the Last Touch: Attribution in Online Advertising |
4 |
| Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management |
4 |
| A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries |
4 |
| Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games |
4 |
| Brand Positioning Based on Brand Image-Country Image Fit |
4 |
| Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments |
4 |
| Some Customers Would Rather Leave Without Saying Goodbye |
4 |
| Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings |
3 |
| Consumer Choice and Market Outcomes Under Ambiguity in Product Quality |
3 |
| Effectiveness of Product Recommendations Under Time and Crowd Pressures |
3 |
| Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession |
3 |
| Real-Time Bidding n Online Display Advertising |
3 |
| Two Centuries of Innovations and Stock Market Bubbles |
3 |
| Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies |
3 |
| Advertising to Early Trend Propagators: Evidence from Twitter |
3 |
| The Evolution of Influence Through Endogenous Link Formation |
3 |
| Competition and Crowd-Out for Brand Keywords in Sponsored Search |
3 |
| Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations |
3 |
| Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data |
3 |
| Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns |
3 |
| Super Bowl Ads |
3 |
| Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop |
3 |
| Informal Lending in Emerging Markets |
3 |
| A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data |
2 |
| Rising Prices Under Declining Preferences: The Case of the US Print Newspaper Industry |
2 |
| Mobile Hailing Technology and Taxi Driving Behaviors |
2 |
| A Dynamic Model of Repositioning |
2 |
| Frontiers: Asymmetric Effects of Recreational Cannabis Legalization |
2 |
| Search Advertising: Budget Allocation Across Search Engines |
2 |
| Monetizing Online Marketplaces |
2 |
| Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising |
2 |
