-
The impact of Danmu-enabled video-watching experience on audience loyalty intention towards vloggers: A parasocial relationship perspectiv
Author: Guo, Junpeng; Jiang, Jiaqi; Gou, Siyuan; Li, Wenhua
Journal: ELECTRONIC MARKETS. 2026; Vol. 36, Issue 1, pp. -. DOI: 10.1007/s12525-026-00885-0
-
Would you forgive anthropomorphic conversational AI agents for service failures? Exploring the impact of anthropomorphism on customer forgivenes
Author: Xie, Yuguang; Liang, Changyong; Zhou, Peiyu; Zhao, Shuping; Jiang, Li
Journal: ELECTRONIC MARKETS. 2026; Vol. 36, Issue 1, pp. -. DOI: 10.1007/s12525-026-00884-1
-
When AI pushes back: The impact of AI dissent on user knowledge innovation in online knowledge communitie
Author: Li, Jiaxuan; Han, Mingxing; Yuan, Qinjian
Journal: ELECTRONIC MARKETS. 2026; Vol. 36, Issue 1, pp. -. DOI: 10.1007/s12525-026-00872-5
-
Choose AR or live streaming? The influence of online product presentation on consumers' product uncertaint
Author: Sun, Chunhua; Meng, Hong; Gan, Ziqin; Liu, Yezheng
Journal: ELECTRONIC MARKETS. 2026; Vol. 36, Issue 1, pp. -. DOI: 10.1007/s12525-026-00871-6
-
AI regulatory strategies for digital sovereignty: The role of geopolitics and technological disparitie
Author: Papyshev, Gleb; Chan, Keith Jin Deng
Journal: ELECTRONIC MARKETS. 2026; Vol. 36, Issue 1, pp. -. DOI: 10.1007/s12525-025-00870-z
-
Customized integrated decision model for CBEC enterprise credit evaluation: The fusion of multi-source features and machine learnin
Author: Yu, Dejian; Xiang, Bo
Journal: ELECTRONIC MARKETS. 2025; Vol. 35, Issue 1, pp. -. DOI: 10.1007/s12525-025-00793-9
-
Exploring the effect of platform gamification on users' intermittent discontinuance: An ambivalence perspectiv
Author: Yu, Lingling; Li, Ruixuan; Cheng, Shuo
Journal: ELECTRONIC MARKETS. 2025; Vol. 35, Issue 1, pp. -. DOI: 10.1007/s12525-025-00805-8
-
Does platform dependence always reduce the fairness perception of seller
Author: Ju, Chunhua; Guo, Qi; Jiang, Hui; Wang, Yong
Journal: ELECTRONIC MARKETS. 2025; Vol. 35, Issue 1, pp. -. DOI: 10.1007/s12525-025-00787-7
