| Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data |
49 |
| A strategic framework for a profitable business model in the sharing economy |
41 |
| How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity |
39 |
| Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice |
38 |
| Conceptualizing and communicating value in business markets: From value in exchange to value in use |
35 |
| The central role of knowledge integration capability in service innovation based competitive strategy |
27 |
| The drivers of success in new-product development |
25 |
| Relational selling: Past, present and future |
22 |
| Servitization: A contemporary thematic review of four major research streams |
22 |
| Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets |
21 |
| Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures |
20 |
| Capabilities in business relationships and networks: Research recommendations and directions |
20 |
| Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training |
20 |
| Adding co-creation as an antecedent condition leading to trust in business to-business relationships |
19 |
| Alliance capabilities: A systematic review and future research directions |
17 |
| Customer engagement through omnichannel retailing: The effects of channel integration quality |
17 |
| The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness |
17 |
| A comparison of social media marketing between B2B, B2C and mixed business models |
16 |
| Unraveling firm-level activities for shaping markets |
16 |
| Top managers' managerial ties, supply chain integration, and firm performance in China: A social capital perspective |
16 |
| Active innovation resistance: An empirical study on functional and psychological barriers to innovation adoption in different contexts |
15 |
| Supply chain management in industrial marketing-Relationships matter |
15 |
| Outside-in marketing capability and firm performance |
15 |
| The roles of internet of things technology in enabling servitized business models: A systematic literature review |
15 |
| The darker side of sustainability: Tensions from sustainable business practices in business networks |
15 |
| Is the theory of trust and commitment in marketing relationships incomplete? |
14 |
| Coopetition in regional clusters: Keep calm and expect unexpected changes |
14 |
| Communication, interactivity, and satisfaction in B2B relationships |
14 |
| Explicating the relationship of entrepreneurial orientation and firm performance: Underlying mechanisms in the context of an emerging market |
14 |
| Enhancing firm performance: The role of brand orientation in business-to-business marketing |
14 |
| The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation |
14 |
| When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity |
13 |
| Value co-creation: The role of actor competence |
13 |
| The impact of social media on resource mobilisation in entrepreneurial firms |
13 |
| Tension in a value co-creation context: A network case study |
12 |
| A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance |
12 |
| Knowledge management and coopetition: How do cooperating competitors balance the needs to share and protect their knowledge? |
12 |
| B2B content marketing for professional services: In-person versus digital contacts |
11 |
| The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation |
11 |
| Performance implications of cross-functional coopetition in new product development: the mediating role of organizational learning |
11 |
| Is your industrial marketing work working? Developing a composite index of market change |
10 |
| What do introduction sections tell us about the intent of scholarly work: A contribution on contributions |
10 |
| IMP thinking and IMM: Co-creating value for business marketing |
10 |
| Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model |
10 |
| Cooperative behavior and information sharing in the e-commerce age |
10 |
| A dynamic capability view of marketing analytics: Evidence from UK firms |
10 |
| The role of a central actor in increasing platform stickiness and stakeholder profitability: Bridging the gap between value creation and value capture in the sharing economy |
10 |
| Customer referencing as business actor engagement behavior - Creating value in and beyond triadic settings |
10 |
| Collective engagement in organizational settings |
10 |
| Start-ups, entrepreneurial networks and equity crowdfunding: A processual perspective |
10 |
