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Managing paradoxical tensions in green technology implementation: A platform perspectiv
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Journal: INDUSTRIAL MARKETING MANAGEMENT. 2026; Vol. 134, Issue , pp. 263-279. DOI: 10.1016/j.indmarman.2026.03.003
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How to cope with conflicts at sales-marketing Interface in the context of B2B firm's digitalization: A tension-based vie
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Corporate social responsibility as an insurance-like asset: The new evidence from firm-specific product market threat
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Journal: INDUSTRIAL MARKETING MANAGEMENT. 2025; Vol. 128, Issue , pp. 21-35. DOI: 10.1016/j.indmarman.2025.05.005
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Leveraging generative AI capabilities for competitive advantage: A moderated mediation analysis of environmental dynamism and service innovatio
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Journal: INDUSTRIAL MARKETING MANAGEMENT. 2025; Vol. 128, Issue , pp. 10-20. DOI: 10.1016/j.indmarman.2025.05.007
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Sales representative vs. firm commitment: The moderating role of national distanc
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Journal: INDUSTRIAL MARKETING MANAGEMENT. 2025; Vol. 127, Issue , pp. 119-132. DOI: 10.1016/j.indmarman.2025.04.006
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Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performanc
Author: Liu, Yulong David; Zhang, Justin Zuopeng; Zheng, Jianwen; Kamal, Muhammad Mustafa
Journal: INDUSTRIAL MARKETING MANAGEMENT. 2025; Vol. 127, Issue , pp. 164-174. DOI: 10.1016/j.indmarman.2025.04.003
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Suppressing or motivating opportunism? The effectiveness of contract enforcement in manufacturer-distributor relationshi
Author: Feng, Chao; Xie, Wenjun; Chen, Hui; Han, Caixia; Zhuang, Guijun
Journal: INDUSTRIAL MARKETING MANAGEMENT. 2025; Vol. 126, Issue , pp. 56-71. DOI: 10.1016/j.indmarman.2025.02.005
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Acquiring cross-border business customers: The roles of relevance and novelty in online communicatio
Author: Zhao, Danyang; Wang, Meng; Gu, Flora F.; Zhuang, Guijun
Journal: INDUSTRIAL MARKETING MANAGEMENT. 2025; Vol. 126, Issue , pp. 1-17. DOI: 10.1016/j.indmarman.2025.01.020
