| Literature review as a research methodology: An overview and guidelines |
135 |
| What is co-creation? An interactional creation framework and its implications for value creation |
65 |
| The impact of virtual, augmented and mixed reality technologies on the customer experience |
50 |
| Green process innovation, green product innovation, and corporate financial performance: A content analysis method |
47 |
| Consumer segmentation within the sharing economy: The case of Airbnb |
45 |
| Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent |
44 |
| International franchising: A literature review and research agenda |
42 |
| Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media |
42 |
| What is a luxury brand? A new definition and review of the literature |
41 |
| How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale |
40 |
| Translating the impact of knowledge management processes into knowledge-based innovation: The neglected and mediating role of knowledge-worker productivity |
38 |
| A bibliometric analysis of creativity in the field of business economics |
38 |
| The emergence of entrepreneurial ecosystems: A complex adaptive systems approach |
36 |
| Materialism and the sharing economy: A cross-cultural study of American and Indian consumers |
35 |
| Knowledge absorptive capacity and innovation performance in high-tech companies: A multi-mediating analysis |
34 |
| Big data analytics and firm performance: Findings from a mixed-method approach |
33 |
| How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation |
30 |
| Social media information benefits, knowledge management and smart organizations |
30 |
| Open Science now: A systematic literature review for an integrated definition |
30 |
| How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy |
29 |
| How smartphone advertising influences consumers' purchase intention |
28 |
| A bibliometric analysis of born global firms |
28 |
| Organizational innovation, internal R&D and externally sourced innovation practices: Effects on technological innovation outcomes |
27 |
| The effects of employees' creative self-efficacy on innovative behavior: The role of entrepreneurial leadership |
27 |
| Entrepreneurial orientation, network resource acquisition, and firm performance: A network approach |
27 |
| Board structure and environmental, social, and governance disclosure in Latin America |
27 |
| Understanding entrepreneurial intentions: A developed integrated structural model approach |
27 |
| Organizing for digital servitization: A service ecosystem perspective |
27 |
| The role of ICT and innovation in enhancing organizational performance: The catalysing effect of corporate entrepreneurship |
26 |
| Territoriality, task performance, and workplace deviance: Empirical evidence on role of knowledge hiding |
25 |
| Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention |
25 |
| Wine tourism experience: A netnography study |
25 |
| Customer engagement behavior in individualistic and collectivistic markets |
25 |
| Ethics and entrepreneurship: A bibliometric study and literature review |
25 |
| The roles of absorptive capacity and cultural balance for exploratory and exploitative innovation in SMEs |
24 |
| Corporate governance and financial performance: The role of ownership and it board structure |
24 |
| Digital servitization business models in ecosystems: A theory of the firm |
24 |
| Do corporate image and reputation drive brand equity in India and China? Similarities and differences |
24 |
| Developing a Mobile Applications Customer Experience Model (MACE) Implications for Retailers |
24 |
| The role of emotions and conflicting online reviews on consumers' purchase intentions |
23 |
| Business ethics, corporate social responsibility, and brand attitudes: An exploratory study |
23 |
| With or without you? Interaction and immersion in a virtual reality experience |
22 |
| The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware |
22 |
| Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality |
22 |
| Conceptualizing and operationalizing the social entrepreneurship construct |
22 |
| Effectuation or causation: An fsQCA analysis of entrepreneurial passion, risk perception, and self-efficacy |
22 |
| Consumer reactions to corporate social responsibility: The role of CSR domains |
22 |
| The interplay of entrepreneurial orientation and psychological traits in explaining firm performance |
22 |
| How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper |
21 |
| Big data, big decisions: The impact of big data on board level decision-making |
21 |
