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Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives
Author: Zhu, Zhangxiang; Zhang, Xiaoqian; Wang, Jing; Chen, Sixuan
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2023; Vol. 35, Issue 1, pp. 17-34. DOI: 10.1108/APJML-08-2021-0547
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What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity
Author: Gu, Jiafeng
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2023; Vol. 35, Issue 1, pp. 90-107. DOI: 10.1108/APJML-07-2021-0487
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Information disclosing willingness in mobile internet contexts
Author: Gao, Bill Ming; Liu, Matthew Tingchi; Chu, Rongwei
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2023; Vol. 35, Issue 1, pp. 108-129. DOI: 10.1108/APJML-08-2021-0576
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Cannabis tourists' perceived constraints to engaging in commercial cannabis tourism overseas: a comparison of first-time and repeat tourists
Author: Wen, Jun; Kozak, Metin; Ying, Tianyu
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2023; Vol. 35, Issue 1, pp. 130-148. DOI: 10.1108/APJML-06-2021-0411
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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Author: Dai, Wenbin; Reich, Allen Z.
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2023; Vol. 35, Issue 1, pp. 231-248. DOI: 10.1108/APJML-08-2021-0583
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A method of customer valuation score and implementation for marketing strategy
Author: Huang, Li; Liu, Matthew Tingchi; Song, Xi; Yen, Jerome
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2023; Vol. 35, Issue 2, pp. 344-363. DOI: 10.1108/APJML-05-2021-0299
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Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism
Author: Yuan, Chunlin; Wang, Shuman; Liu, Yue; Ma, Jenny Weichen
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2023; Vol. 35, Issue 2, pp. 398-413. DOI: 10.1108/APJML-06-2021-0402
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Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study
Author: Xiao, Liang; Wang, Shu
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2023; Vol. 35, Issue 2, pp. 472-492. DOI: 10.1108/APJML-07-2021-0477