-
Pricing strategies for platform's traffic based on manageability of private domain traffic: uniform pricing versus time-segment pricin
Author: Liu, Lili; Xu, Meng
Journal: MARKETING INTELLIGENCE & PLANNING. 2026; Vol. , Issue , pp. -. DOI: 10.1108/MIP-09-2024-0689
-
Pricing analysis and coordination of a dual-channel supply chain considering online reviews and in-store servic
Author: Wang, Chen-Hao; Liu, Yong; Zhang, Yu-Man; Zhao, Gang
Journal: MARKETING INTELLIGENCE & PLANNING. 2026; Vol. , Issue , pp. -. DOI: 10.1108/MIP-07-2025-0546
-
Talking AI: how conversational styles shape consumer attitudes in hedonic and utilitarian context
Author: Li, Suo-Wen; Pan, Yang; Kim, Kyung-Min; Lee, Sangwon
Journal: MARKETING INTELLIGENCE & PLANNING. 2026; Vol. , Issue , pp. -. DOI: 10.1108/MIP-03-2025-0206
-
AI digital endorsers for cloud tourism platforms: usage, information processing fluency and novelty seekin
Author: Fan, Xiaoming
Journal: MARKETING INTELLIGENCE & PLANNING. 2026; Vol. , Issue , pp. -. DOI: 10.1108/MIP-05-2025-0427
-
Value creation and destruction in telehealth services: the role of technology affordance
Author: Quach, Sara; Thaichon, Park; Zhang, Yunen; Nguyen, Thanh Toan; Nguyen, Quoc Viet Hung
Journal: MARKETING INTELLIGENCE & PLANNING. 2026; Vol. , Issue , pp. -. DOI: 10.1108/MIP-02-2025-0098
-
Harnessing digital platform capability for ambidextrous learning and service innovation: the role of knowledge shepherds in intelligent syste
Author: Liu, Longjun; Long, Jing; Liu, Lu
Journal: MARKETING INTELLIGENCE & PLANNING. 2026; Vol. , Issue , pp. -. DOI: 10.1108/MIP-05-2025-0441
-
When transactional NFTs crash: consumer responses to brand crises caused by NFT price drop
Author: Bai, Rubing; Ma, Baolong; Hu, Zhichen; Sun, Jinglei
Journal: MARKETING INTELLIGENCE & PLANNING. 2026; Vol. , Issue , pp. -. DOI: 10.1108/MIP-07-2025-0559
-
Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocac
Author: Li, Jinhua; Li, Zhaoxin; Ding, Yan
Journal: MARKETING INTELLIGENCE & PLANNING. 2026; Vol. , Issue , pp. -. DOI: 10.1108/MIP-02-2025-0095
