Marketing Intelligence & Planning

Marketing Intelligence & Planning

营销情报与规划

  • 3区 中科院分区
  • Q2 JCR分区

发文分析

近年国家/地区发文量统计

国家/地区 数量
India 44
Australia 40
USA 35
CHINA MAINLAND 25
Brazil 23
Spain 13
New Zealand 12
Taiwan 8
Sweden 7
England 6

近年机构发文量统计

机构 数量
INDIAN INSTITUTE OF MANAGEMENT (IIM SYSTEM) 20
GRIFFITH UNIVERSITY 14
INDIAN INSTITUTE OF TECHNOLOGY SYSTEM (IIT SYS... 7
SWINBURNE UNIVERSITY OF TECHNOLOGY 6
UNIVERSITY OF QUEENSLAND 6
AUCKLAND UNIVERSITY OF TECHNOLOGY 5
GETULIO VARGAS FOUNDATION 4
HUNAN UNIVERSITY 4
INST MANAGEMENT TECHNOL 4
UNIVERSITY SYSTEM OF GEORGIA 4

近年文章引用他刊数据

文章名称 引用次数
Instafamous and social media influencer marketing 19
How does greenwashing affect green branding equity and p... 15
Customer brand co-creation behavior: conceptualization a... 12
Examining consumer-brand relationships on social media p... 12
Effects of cognitive and affective trust on online custo... 11
Purchase decision of generation Y in an online environme... 11
Antecedents of consumers' engagement with brand-related ... 10
Transformation of firm innovation activities into brand ... 9
The role of customer engagement in the involvement-loyal... 9
What drives green brand switching behavior? 8

近年被他刊引用数据

期刊名称 引用次数
MARK INTELL PLAN 95
SUSTAINABILITY-BASEL 90
J RETAIL CONSUM SERV 33
INT J BANK MARK 27
J BUS RES 27
ASIA PAC J MARKET LO 26
J BUS IND MARK 24
INT J CONTEMP HOSP M 19
J BRAND MANAG 19
IND MARKET MANAG 18