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How Customers' Priority Is Shifting From Welcoming to Boycotting TikTok Refugees? Influences of Algorithmic Recommendations and AI-Generated Content (AIGC
Author: Wu, Zhuorong; Xie, Yibo
Journal: JOURNAL OF CONSUMER BEHAVIOUR. 2026; Vol. , Issue , pp. -. DOI: 10.1002/cb.70158
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When Surprise Lead to Consumer Loyalty
Author: Liu, Mengting; Liang, Dapeng; Ma, Zhenzhong; Sun, Jiayin
Journal: JOURNAL OF CONSUMER BEHAVIOUR. 2026; Vol. , Issue , pp. -. DOI: 10.1002/cb.70159
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Product Dependence or Ideology? Multi-Group SEM Analysis of Green Self-Identity and Consumer Behavior of EV Customers Under Experimental Manipulatio
Author: Hua, Ziyi; Li, Qiuchao
Journal: JOURNAL OF CONSUMER BEHAVIOUR. 2026; Vol. , Issue , pp. -. DOI: 10.1002/cb.70162
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Dilemmas in New-Age Mobile Internet Advertising of Sustainability Luxury: How Moral Blackmail Influences Willingness to Consume Sustainable Luxury Good
Author: Xie, Yibo; Wu, Zhuorong; Tong, Zelin
Journal: JOURNAL OF CONSUMER BEHAVIOUR. 2026; Vol. , Issue , pp. -. DOI: 10.1002/cb.70160
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How Numerical Latitude Origin Expressions Increase Consumers' Purchase Intention: The Role of Perceived Naturalnes
Author: Huang, Minxue; Xiao, Qiang; Zhou, Xuanyi; Yu, Yinghao
Journal: JOURNAL OF CONSUMER BEHAVIOUR. 2026; Vol. , Issue , pp. -. DOI: 10.1002/cb.70131
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Fill Up Your Senses: How Busyness Influences Consumers' Sensory Consumptio
Author: Xia, Qing; Gong, Siyu; Dai, Jiatong
Journal: JOURNAL OF CONSUMER BEHAVIOUR. 2026; Vol. , Issue , pp. -. DOI: 10.1002/cb.70135
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Goodwill Persuasion or Capacity Persuasion? Research on the Effect of Heterogeneous Recommendations on Consumers' Word-Of-Mouth Intentio
Author: Xu, Ying; Liu, Lili
Journal: JOURNAL OF CONSUMER BEHAVIOUR. 2026; Vol. , Issue , pp. -. DOI: 10.1002/cb.70137
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From Misaligned Clocks to Visual Simplicity: Social Jetlag, Cognitive Depletion, and Preference for Minimalist Aesthetic
Author: Zhu, Zijian; Guo, Congsi
Journal: JOURNAL OF CONSUMER BEHAVIOUR. 2026; Vol. , Issue , pp. -. DOI: 10.1002/cb.70146
