| Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence |
14 |
| From food waste to value-added surplus products (VASP): Consumer acceptance of a novel food product category |
13 |
| Consumer neuroscience for marketing researchers |
13 |
| Types of value and cost in consumer-green brands relationship and loyalty behaviour |
12 |
| The rosy side and the blue side of emotional brand attachment |
11 |
| Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust-loyalty perspective |
11 |
| Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator |
10 |
| Factors that predict taking restaurant leftovers: Strategies for reducing food waste |
10 |
| Conceptualization and measurement of millennial's social signaling and self-signaling for socially responsible consumption |
9 |
| The effect of availability heuristics in online consumer reviews |
8 |
| Implicit communication of food product healthfulness through package design: A content analysis |
8 |
| Online shopping experience in an emerging e-retailing market: Towards a conceptual model |
8 |
| Cross-country differences in consumer cosmopolitanism and ethnocentrism: A multilevel analysis with 21 countries |
8 |
| Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses |
7 |
| Linking self-determined needs and word of mouth to consumer e-waste disposal behaviour: A test of basic psychological needs theory |
7 |
| The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements |
7 |
| Price fairness, satisfaction, and trust as antecedents of purchase intentions towards organic food |
6 |
| Affective and cognitive religiosity: Influences on consumer reactance and self-control |
6 |
| Antecedents of consumers' citizenship behaviour towards organic foods |
6 |
| A few bad apples or rotten to the core: Perceptions of corporate culture drive brand engagement after corporate scandal |
6 |
| The sustainability-age dilemma: A theory of (un)planned behaviour via influencers |
6 |
| Determinants and outcomes of price premium and loyalty: A food case study |
6 |
| The role of personal relevance in the value creation process of edutainment consumption |
5 |
| Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets |
5 |
| Crisis management of food security scandals in China: Motivations and solutions towards purchase intention |
5 |
| Twitter communication of agri-food chain actors on palm oil environmental, socio-economic, and health sustainability |
5 |
| Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur |
5 |
| Consumer acceptance of innovations in food: A survey among Polish consumers |
5 |
| Triplex modeling of the political messages consumer behavior in social networks |
4 |
| Between enthusiasm and refusal: A cluster analysis on consumer types and attitudes towards peer-to-peer sharing |
4 |
| Quantified or nonquantified: How quantification affects consumers' motivation in goal pursuit |
4 |
| Moderating effects of food type and consumers' attitude on the evaluation of food items labeled additive-free |
3 |
| Donation to charity and purchase of cause-related products: The influence of existential guilt and experience |
3 |
| Branded entertainment: Gender differences in reactions to star ratings |
3 |
| Effects of construal level and need for cognition on consumers' responses to temporally framed benefits |
3 |
| Religious heterogeneity of food consumers: The impact of global markets upon methods of production |
3 |
| Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India |
3 |
| When does social exclusion increase or decrease food self-regulation? The moderating role of time orientation |
3 |
| Creating and interpreting brand authenticity: The case of a young brand |
3 |
| Sadly, you made me earn it: The effect of responsibility attributions for sadness on food indulgence |
3 |
| Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements |
3 |
| To share or not to share? Explaining willingness to share in the context of social distance |
3 |
| UK consumers' perceived risk of buying products from emerging economies: A moderated mediation model |
3 |
| Brand switching and consumer identification with brands in the smartphones industry |
3 |
| Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust |
3 |
| When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms |
3 |
| How salient pictures in magazine advertisements bias consumers' preference construction: A comparison with product pages in e-stores applying dual system model |
2 |
| Framing effects of per-person versus aggregate prices in group meals |
2 |
| Consumer affects when making undesirable purchases to meet the minimum purchase requirement: Decision-related variables as moderators |
2 |
| Impact of consumers' corporate social responsibility-related activities in social media on brand attitude, electronic word-of-mouth intention, and purchase intention: A study of Chinese consumer behavior |
2 |
