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I want to remember: Preference for visual intensity in sentimental purchases
Author: Huang, Jiexian (Chloe); Xu, Fei (Katie); Jiang, Yuwei
Journal: PSYCHOLOGY & MARKETING. 2023; Vol. , Issue , pp. -. DOI: 10.1002/mar.21819
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How companies use typeface design to engage consumers in charitable activities
Author: Chu, Xing-Yu (Marcos); Tok, Dickson; Zhou, Xiaoyu; Chen, Xi
Journal: PSYCHOLOGY & MARKETING. 2023; Vol. 40, Issue 1, pp. 107-123. DOI: 10.1002/mar.21732
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Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase
Author: Ran, Yaxuan; Wan, Echo Wen
Journal: PSYCHOLOGY & MARKETING. 2023; Vol. 40, Issue 1, pp. 89-106. DOI: 10.1002/mar.21731
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The impact of childhood environments on the sunk-cost fallacy
Author: Jhang, Jihoon; Lee, Daniel Chaein; Park, Jooyoung; Lee, Jaehoon; Kim, Jungkeun
Journal: PSYCHOLOGY & MARKETING. 2023; Vol. 40, Issue 3, pp. 531-541. DOI: 10.1002/mar.21750
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Perceived unfairness increases desire for unique products: The role of need for social status
Author: Cai, Yuanyuan; Wang, Xuehua
Journal: PSYCHOLOGY & MARKETING. 2023; Vol. 40, Issue 3, pp. 469-483. DOI: 10.1002/mar.21751
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Influencers' organic persuasion through electronic word of mouth: A case of sincerity over brains and beauty
Author: Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; Alguezaui, Salma
Journal: PSYCHOLOGY & MARKETING. 2023; Vol. 40, Issue 2, pp. 347-364. DOI: 10.1002/mar.21760
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Circular or angular? How nostalgia affects product shape preference
Author: Gong, Xiushuang; Zhang, Honghong; Zhang, Xiadan; Wang, Yan
Journal: PSYCHOLOGY & MARKETING. 2023; Vol. 40, Issue 2, pp. 288-299. DOI: 10.1002/mar.21757
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Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectiveness
Author: Huang, Yunhui; Song, Wenjing; Yang, Lu
Journal: PSYCHOLOGY & MARKETING. 2023; Vol. 40, Issue 2, pp. 262-273. DOI: 10.1002/mar.21764
