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Surprise Marketin
Author: Lim, Xin‐Jean; Lim, Weng Marc; Thaichon, Park
Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70146
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Riding Solo: The Impact of Relationship Status on Brand Attachmen
Author: Chen, Rui; Wu, Kunyu; Shang, Zhaoyan
Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70148
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You Are Not Alone: Uptrend Messaging to Promote Green Consumptio
Author: Luo, Yingyu; Zhu, Guowei; Du, Jing; Lu, Jinfeng; Huang, Jing
Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70128
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New Customers or Infrequent Customers Over Frequent Customers? The Relative Spillover Effects of Acquisition Promotions and Activation Promotion
Author: Li, Xinlan; Wang, Xingyu; Chang, Yaping
Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70124
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Distant or Proximal? The Impact of Temporal Cues in Historical Lowest Price Claims on Consumer Purchase Behavio
Author: Jin, Yufang; Li, Menglin
Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70135
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How Downward Financial Comparison Motivates Self-Improvement Giftin
Author: Hampson, Daniel Peter; Gong, Shiyang; Li, Qian; Wang, Wangshuai; Lu, Yang
Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70131
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The Green Spotlight Effect: How Facial Recognition Promotes Public Sustainable Consumptio
Author: Zhang, Yu; Qu, Mingming; Chen, Nuoya; Zhu, Liya
Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70133
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Designing Voice Assistants as Chameleons: The Effect of Verbal Mimicry by Voice Assistants on Users' Exploration Intentio
Author: Meng, Dewen; Zhang, Hao; Bai, Xiaofei
Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70137
