| Internal marketing, employee customer-oriented behaviors, and customer behavioral responses |
12 |
| The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries |
11 |
| Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses |
10 |
| The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands |
10 |
| Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults |
10 |
| Do touch interface users feel more engaged? The impact of input device type on online shoppers' engagement, affect, and purchase decisions |
9 |
| Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self-regulation? |
9 |
| Effects of functional green advertising on self and others |
9 |
| The mechanism by which social media influencers persuade consumers: The role of consumers' desire to mimic |
9 |
| Consumer Brand Hate: Steam rolling whatever I see |
8 |
| Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty |
8 |
| Power moderates the impact of desire for exclusivity on luxury experiential consumption |
7 |
| How the sound frequency of background music influences consumers' perceptions and decision making |
7 |
| Is cash always king? Bundling product-cause fit and product type in cause-related marketing |
7 |
| Clothes, condoms, and customer satisfaction: The effect of employee mere presence on customer satisfaction depends on the shopping situation |
7 |
| I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions |
6 |
| Tell it like it is: The effects of differing responses to negative online reviews |
6 |
| Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia |
6 |
| Going green to be morally clean: An examination of environmental behavior among materialistic consumers |
6 |
| The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing |
6 |
| The perils of self-brand connections: Consumer response to changes in brand meaning |
5 |
| Application of GREEN scale to understanding US consumer response to green marketing communications |
5 |
| Viral video ads: Emotional triggers and social media virality |
5 |
| Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption |
5 |
| Will they pitch or will they switch? Comparing Chinese and American consumers |
5 |
| Home and away: Why do consumers shy away from reporting negative experiences in the peer-to-peer realms? |
5 |
| Quantitative insights from online qualitative data: An example from the health care sector |
5 |
| Places as authentic consumption contexts |
5 |
| Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand |
5 |
| An appraisal framework of the determinants and consequences of brand happiness |
5 |
| Understanding purchase determinants of luxury vintage products |
5 |
| Bridging the intention-behavior gap among organic grocery customers: The crucial role of point-of-sale information |
5 |
| Antecedents and outcomes of digital influencer endorsement: An exploratory study |
4 |
| Feelings and functionality in social networking communities: A regulatory focus perspective |
4 |
| Accurate case-outcome modeling in economics, psychology, and marketing |
4 |
| Retail is detail! Give consumers a gift rather than a bundle: Promotion framing and consumer product returns |
4 |
| The effects of power on consumers' evaluation of a luxury brand's corporate social responsibility |
4 |
| Luxury brand desirability and fashion equity: The joint moderating effect on consumers' commitment toward luxury brands |
4 |
| Family firms' identity communication and consumers' product involvement impact on consumer response |
4 |
| Exploring materialism and frugality in determining product end-use consumption behaviors |
4 |
| Betrayal in buyer-seller relationships: Exploring its causes, symptoms, forms, effects, and therapies |
4 |
| Impact of relational benefits on trust in the Asian context: Alternative model testing with satisfaction as a mediator and relationship age as a moderator |
4 |
| Conceptualization and model development of customer-to-customer encounter quality (CCEQ) in service settings |
4 |
| We share; we connect: how shared brand consumption influences relational brand connections |
4 |
| Customer satisfaction in Asia |
4 |
| It's MY Service, it's MY Music: The role of psychological ownership in music streaming consumption |
4 |
| The moderating impact of perceived globalness on consumers' purchase intentions for copycats: The pleasure of hurting global brands |
4 |
| Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model |
4 |
| The preference for scarcity: A developmental and comparative perspective |
4 |
| The influence of in-store personnel on online store value: An analogical transfer perspective |
4 |
