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Co-governance mechanisms of live-streaming commerce supply chains in the context of traffic fraud: an evolutionary game approac
Author: Wu, Gaoke; Yang, Wensheng; Tian, Yingdong; Fan, Linfang
Journal: ELECTRONIC COMMERCE RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s10660-026-10109-4
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Research on lean product improvement based on online reviews minin
Author: Wang, Ru; Liu, Fang; Li, Shugang; Pang, Qiwei
Journal: ELECTRONIC COMMERCE RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s10660-026-10123-6
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Automatic tagging services for marketer-generated contents: a multimodal neural networ
Author: Qian, Yang; Wang, Sipeng; Xu, Wang; Jiang, Yuanchun; Chai, Yidong; Ling, Haifeng
Journal: ELECTRONIC COMMERCE RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s10660-026-10134-3
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Competition vs. co-opetition: Livestreaming market entry decisions for fresh produce firms on e-commerce platform
Author: Xu, Yuqiu; Cao, Kaiying
Journal: ELECTRONIC COMMERCE RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s10660-026-10135-2
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The dual-layer synergistic persuasion model in AI-generated tourism short videos: the synergistic influence mechanism of personalized cue adaptation and structural framework on impulsive travel intentio
Author: Li, Shugang; Li, Ziyi; Wang, Ru; Yu, Zhaoxu
Journal: ELECTRONIC COMMERCE RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s10660-026-10139-y
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Privacy as a strategic lever in digital retail: strategic insights for digital platforms in pricing and performanc
Author: Li, Zhitang; Shi, Victor; Lyu, Ruxia; Feng, Yu
Journal: ELECTRONIC COMMERCE RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s10660-026-10125-4
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Dynamic time analysis of user behavior for multiple value e-commerce users: evidence from China's Taoba
Author: Lin, ChuangJie; Li, Xiaoming; Jin, Hongwei; Zhao, XuMin; Bai, Hongpeng; Zheng, MeiLian
Journal: ELECTRONIC COMMERCE RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s10660-026-10138-z
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The calculus and warmth behind gift-giving: reshaping consumer support for sustainable enterprise
Author: Wang, Wenqi; Hua, Haiyan; Zeng, Luanyi
Journal: ELECTRONIC COMMERCE RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s10660-026-10137-0
