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Price incentives and channel cooperatio
Author: Wang, Danny T.; Gu, Flora F.; Wang, Meng
Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s11747-026-01149-1
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Converting preference to actual commitment: The role of option presentation orde
Author: Hur, Elina Yewon; Woolley, Kaitlin; Tu, Yanping
Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s11747-026-01150-8
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Thumbnail power: Visual cues and video popularity on UGV platform
Author: Fang, Jiaming; Zheng, Qiqi; Liao, Miyan; Han, Lintong; Liu, Lu
Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s11747-026-01152-6
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Keeping it real in human eyes: Receptivity to human vs. AI in luxury authentication and the role of perceived perspective similarit
Author: Ma, Xuejing; Jin, Fei; Dai, Xianchi
Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s11747-025-01136-y
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Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journe
Author: Paulich, Brianna JeeWon; Pansari, Anita; Kumar, V
Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 2026; Vol. , Issue , pp. -. DOI: 10.1007/s11747-025-01123-3
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Big data or big brother: When is recontacting the digital customer OK
Author: Bai, Yin; Wang, Yan; Ren, Xingyao
Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1007/s11747-025-01101-9
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Understanding consumers' online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approac
Author: Ding, Yi; Xu, Haifeng; Phang, Chee Wei; Tan, Bernard C. Y
Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1007/s11747-025-01106-4
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Relationship ambidexterity in buyer-supplier relation
Author: Gu, Flora F.; Wang, Danny T.; Wang, Jeff Jianfeng; Rindfleisch, Aric
Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 2025; Vol. , Issue , pp. -. DOI: 10.1007/s11747-024-01071-4
