| S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM |
86 |
| Marketing survey research best practices: evidence and recommendations from a review of JAMS articles |
58 |
| Customer engagement in service |
35 |
| Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value |
32 |
| Online relationship marketing |
26 |
| Meta-analysis: integrating accumulated knowledge |
25 |
| Capabilities for market-shaping: triggering and facilitating increased value creation |
25 |
| The consumer production journey: marketing to consumers as co-producers in the sharing economy |
25 |
| Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales |
23 |
| Unstructured data in marketing |
22 |
| Cost-effective service excellence |
22 |
| Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects |
18 |
| Institutions and opportunism in buyer-supplier exchanges: the moderated mediating effects of contractual and relational governance |
18 |
| Effective customer journey design: consumers' conception, measurement, and consequences |
17 |
| Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities |
14 |
| Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed? |
13 |
| Hey big spender! A golden (color) atmospheric effect on tipping behavior |
12 |
| Gamified interactions: whether, when, and how games facilitate self-brand connections |
12 |
| The effect of cause-related marketing on firm value: a look at Fortune's most admired all-stars |
11 |
| Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges |
11 |
| Effects of offline ad content on online brand search: insights from super bowl advertising |
11 |
| The effects of scarcity on consumer decision journeys |
11 |
| Research in marketing strategy |
11 |
| Cause marketing and customer profitability |
11 |
| Initiating value co-creation: Dealing with non-receptive customers |
10 |
| Endogeneity and marketing strategy research: an overview |
9 |
| Where does pride lead? Corporate managerial hubris and strategic emphasis |
8 |
| Flexible cutoff values for fit indices in the evaluation of structural equation models |
8 |
| Marketers' use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations |
8 |
| Debates and assumptions about motion picture performance: a meta-analysis |
8 |
| Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability |
8 |
| Business cycle research in marketing: a review and research agenda |
8 |
| Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment |
8 |
| How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses |
7 |
| Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance |
7 |
| In pursuit of an effective B2B digital marketing strategy in an emerging market |
7 |
| Building a multi-category brand: when should distant brand extensions be introduced? |
7 |
| Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis |
7 |
| The role of leadership in salespeople's price negotiation behavior |
7 |
| Consideration of ethical attributes along the consumer decision-making journey |
6 |
| Salesperson ambidexterity in customer engagement: do customer base characteristics matter? |
6 |
| Retail space invaders: when employees' invasion of customer space increases purchase intentions |
6 |
| When marketing strategy meets culture: the role of culture in product evaluations |
6 |
| Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness |
6 |
| Pre-release consumer buzz |
6 |
| Customer query handling in sales interactions |
6 |
| A meta-analytic review of influence strategies in marketing channel relationships |
6 |
| Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies |
5 |
| The effects of loyalty program introduction and design on short- and long-term sales and gross profits |
5 |
| Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services |
5 |
