| Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses |
46 |
| The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption |
22 |
| Retention Futility: Targeting High-Risk Customers Might Be Ineffective |
20 |
| (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions |
16 |
| Selectively Emotional: How Smartphone Use Changes User-Generated Content |
15 |
| When Showrooming Increases Retailer Profit |
15 |
| When and How Managers' Responses to Online Reviews Affect Subsequent Reviews |
14 |
| The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases |
14 |
| In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions |
14 |
| Task-Dependent Algorithm Aversion |
13 |
| Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption |
13 |
| Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior |
13 |
| Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive? |
12 |
| The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity |
12 |
| Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter |
10 |
| Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation |
9 |
| The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty |
9 |
| Network Overlap and Content Sharing on Social Media Platforms |
8 |
| The Value of Rapid Delivery in Omnichannel Retailing |
8 |
| How Customer Referral Programs Turn Social Capital into Economic Capital |
8 |
| Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments |
7 |
| Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation |
7 |
| Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand |
7 |
| Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics |
7 |
| Does Selective Sales Force Training Work? |
6 |
| Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning |
6 |
| Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing |
6 |
| When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest |
6 |
| Neural Profiling of Brands: Mapping Brand Image in Consumers' Brains with Visual Templates |
6 |
| P2V-MAP: Mapping Market Structures for Large Retail Assortments |
6 |
| Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal Cues |
6 |
| How Deviations from Performance Norms Impact Charitable Donations |
6 |
| The Impact of Mergers and Acquisitions on the Sales Force |
6 |
| Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective |
6 |
| TV Viewing and Advertising Targeting |
6 |
| Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation |
5 |
| The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets |
5 |
| Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms |
5 |
| When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications |
5 |
| Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management |
5 |
| Building a Social Network for Success |
5 |
| Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions |
5 |
| Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice |
5 |
| Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending |
5 |
| To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations |
4 |
| Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies |
4 |
| Multichannel Strategies for Managing the Profitability of Business-to-Business Customers |
4 |
| A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates |
4 |
| When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence |
4 |
| Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation |
4 |
