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THE IMPACT OF VIRTUAL STREAMER SOURCE CREDIBILITY ON PURCHASE INTENTIONS IN AGRICULTURAL LIVE STREAMING: A MULTI-METHOD APPROAC
Author: Wang, Xueying; Zhang, Yuexian
Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 27, Issue 3, pp. 238-263. DOI:
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OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANC
Author: Chai, Shaowei; Chang, Yaping; Li, You
Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 27, Issue 3, pp. 287-311. DOI:
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HOW DOES ARTIFICIAL INTELLIGENCE MAKE THE WORLD A BETTER PLACE? UNPACKING THE EFFECTS OF ARTIFICIAL INTELLIGENCE RECOMMENDATIONS OF SOCIAL GOODS ON E-COMMERCE WEBSITE
Author: Zhou, Fei; Liang, Zhebin; Zhang, Na; Mou, Jian
Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 27, Issue 2, pp. 142-166. DOI:
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THE INFLUENCE OF mHEALTH APPS' AFFORDANCE ON CONSUMERS' FOOD NEOPHILI
Author: Lu, Yunfan; Lu, Yaobin; Gupta, Sumeet; An, Ke
Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 27, Issue 2, pp. 191-208. DOI:
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DECODING GOOD BOTS IN ONLINE COMMUNITIES: HOW TEXTUAL SENTIMENT AND PARALANGUAGE DRIVE POSITIVE SOCIAL INTERACTION
Author: Chen, Yu; Sun, Ruijie; Liu, Feng
Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 27, Issue 2, pp. 120-141. DOI:
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FEELING YOUR HEART: THE EFFECTS OF THE PERCEIVED AGENT EMPATHIC CAPABILITY ON USERS' CONTINUOUS USE INTENTIO
Author: Cao, Mukun; Xian, Lei; Zhou, Ya
Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2026; Vol. 27, Issue 2, pp. 167-190. DOI:
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AS TASTY AS IT LOOKS: EXPLORING THE IMPACT OF IMAGE AESTHETICS ON FOOD DELIVERY SALE
Author: Ma, Pengfei; Zhang, Cheng; Dou, Yifan; Ling, Hong
Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2025; Vol. 26, Issue 2, pp. 117-143. DOI:
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WHY BORROWERS ADOPT AI-ENABLED LOAN SCHEME: ROLE OF TRUST FROM THE ELABORATION LIKELIHOOD MODEL PERSPECTIV
Author: Liu, Nian; Li, Wenli; Chen, Hao; Luo, Xin (Robert)
Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2025; Vol. 26, Issue 2, pp. 69-91. DOI:
